Saturday, May 15, 2021

Why EU Ad Revenues Are Dropping Fast Because of Google

Must read

Supreme Court TCPA ATDS Ruling a Big Win for Telemarketers

On April 1, 2021, the U.S. Supreme Court issued a unanimous decision in the matter of Facebook, Inc. v. Duguid that is...

Is John Monarch Behind a $100 Million Bank Scam?

John Monarch was promoted Heavily by Affiliate Summit Founder Missy Ward, raising lots of questions. The Securities and Exchange commission delivered an early...

FTC Releases 2020 Annual Highlights

On March 25, 2021, the Federal Trade Commission released its 2020 Annual Highlights, emphasizing the agency’s ongoing efforts to protect consumers. “Despite the challenges...

Marketing Fraud Continues to Grow in 2021, and Ad Companies Are Clueless

A new report from White Ops demonstrates that marketing fraud is growing, but that many in the online advertising space may not...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready?

On October 15, Google and other demand sources are ramping up the compliance requirements again, and this time, it’s serious!

Publishers will receive a message similar to this below:

tcf notification

“IAB TCF V2.0 errors detected – we’ve detected an issue on your IAB TC string on one or more of your sites or apps. These errors may affect your ability to serve ads to European users. A detailed report is available on the EU user consent page.”

WHAT IS IAB TCF V2.0?

TCF or Transparency & Consent Framework, was created to enable consumers to provide or withhold consent regarding their data being processed by online platforms. At the same time, the framework gives consumers the ability to gain control over how vendors may use their data.

You might wonder why there was a need for a TCF V2.0, and what was wrong with V1.0? Publishers generally did not like the first version as many loopholes existed, which favored AdTech vendors. However, as TCF was one of a kind and a first for the advertising industry, it can’t be expected to be perfect the first time around.

In fact, IAB and its creators expected new versions to emerge from V1.0.

The new version of TCF has focused on improving the original framework by increasing consumer transparency and providing greater control to publishers.

Find out more about IAB TCF V2.0 here.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

Supreme Court TCPA ATDS Ruling a Big Win for Telemarketers

On April 1, 2021, the U.S. Supreme Court issued a unanimous decision in the matter of Facebook, Inc. v. Duguid that is...

Is John Monarch Behind a $100 Million Bank Scam?

John Monarch was promoted Heavily by Affiliate Summit Founder Missy Ward, raising lots of questions. The Securities and Exchange commission delivered an early...

FTC Releases 2020 Annual Highlights

On March 25, 2021, the Federal Trade Commission released its 2020 Annual Highlights, emphasizing the agency’s ongoing efforts to protect consumers. “Despite the challenges...

Marketing Fraud Continues to Grow in 2021, and Ad Companies Are Clueless

A new report from White Ops demonstrates that marketing fraud is growing, but that many in the online advertising space may not...

FTC Order Requires Company and Its Owner to Pay $146,249, and Stop Making Deceptive ‘Made in USA’ Claims

The Federal Trade Commission recently announced that a company that sells customizable promotional products such as wristbands, lanyards, temporary tattoos, and buttons,...