Thursday, August 6, 2020

More than Half of Small Business Online Sales Are Through Amazon, Jet & Ebay

Must read

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

A new survey from NetElixir has been released that looked at how small businesses are generating online sales. The survey asked 500 different businesses a variety of questions about their eCommerce experience, and has generated some interesting data.

The results found that 60.2% of all these small to mid-sized businesses that sell products online make at least half of their online sales using only Amazon, Jet and/or eBay. 12.3% of that group reported that 100% of their sales comes from these sources.

While these online eCommerce giants take a cut of the overall profits, and often demand lower prices, it is still worth it for most companies. 52% of those in the survey said that they use Amazon because they are able to drive increased sales volume. Another 32.6% said that the brand exposure was their primary reason.

Of course, there are downsides to using Amazon and other large online sites like this. 45% of the businesses reported that they didn’t like the lower margins that they had to endure using these sites, and 29% don’t like that they don’t ‘own’ the end customer.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...