Wednesday, August 12, 2020

Clickbooth Aligns with Big 4 in Mobile Measurement, Providing ROI Alignment for World’s Largest App Install Companies

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Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Industry veteran, Clickbooth, a Sarasota, FL based performance marketing company, announced today that it has partnered with the four largest Mobile Measurement Partners (MMP) – TUNE, AppsFlyer, Adjust and Kochava to integrate their Clickbooth Affiliate Technology within each of these MMPs.

“We are excited to welcome Clickbooth as an integrated advertising partner of TUNE”
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App developers looking to drive incremental, high quality installs on a performance (Cost-Per -Install) basis can access Clickbooth’s proprietary platform to tap into exclusive placements. Now, with these MMP integrations clients can seamlessly access further insights and metrics to help optimize and scale their businesses.

With 15+ years of industry experience, Clickbooth separates itself from the pack through creating aligned goals and leveraging big data and social learning algorithms. “We believe clients should be able to focus on providing the best user experience possible and scaling their business not tedious campaign set up. Clients can simply search for Clickbooth in their MMP and within minutes be ready to run a fully tagged and measurable campaign,” says Tyler Morrow, Director of Advertising – Mobile Division for Clickbooth.

“We are excited to welcome Clickbooth as an integrated advertising partner of TUNE,” said Tessa Kayser, Partnerships Manager at TUNE. “Partnering with a company like Clickbooth, one that operates on proprietary technology and supplies their customers with a login for transparency, helps give marketers the tools they need to be successful. Because integrated advertising partnerships are an important piece of TUNE’s overall strategy to help marketers win at mobile, we support Clickbooth’s decision to work together on this initiative.”

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