Thursday, August 6, 2020

Is Digital Ad Growth Slowing Down Under Trump?

Must read

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Donald Trump may be the “business President,” but he doesn’t want to take credit for this. For decades now the digital ad industry, since its inception, has been growing at quite remarkable rates. For years people have been wondering when the growth would slow down, but every time it appeared to be on the horizon, some new technology or feature would come out to boost the industry further into the future.

According to a new report from Standard Media Index, however, the growth rates may finally reaching a peak. In their report, it was found that digital ad spend went up by only 6% YoY for the first quarter of 2017. This marks the first time since measurements began that there has been single-digit growth in the first quarter.

Of course, the news wasn’t all bad for digital ads. Social advertising and video ads both shot up with more impressive growth. Social media advertising went up by 25.9% YoY, and video ads had an impressive showing with 28.2% growth.

Search engine advertising, which is one of the oldest forms of digital ads, only saw a 3.1% growth rate. This is a clear sign of slowing for one of the largest areas of online advertising. With growth at this level, some may wonder if this segment might actually see a negative growth rate at some point in the near future.

The less than impressive news from this report comes at a time when the economy as a whole is doing fairly well, so there isn’t really any way to look at this information other than that the overall growth is finally starting to slow.

Of course, there is still very impressive growth in other parts of the world, and it is never possible to predict if there will be some type of new development that pushes this industry forward again.

- Advertisement -

More articles

What's your opinion?

- Advertisement -

Latest article

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...