Monday, October 19, 2020

Will Yahoo Acquisition Help Verizon To Compete With Facebook And Google?

Must read

Affiliate Scammer Peter Szatmari ordered to pay over $13.8M for role in binary options fraud

An affiliate marketer named Peter Szatmari must pay more than $13.8 million for fraudulently soliciting investors to open and fund binary options...

FTC: $145 Million in Coronavirus Fraud since January

More than 200,000 Americans have lost $145 million linked to the COVID-19 pandemic since the start of the year, the Federal Trade...

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Yahoo as you know it today is on the verge of disappearing. Verizon is currently in the midst of acquiring the “core business” of Yahoo. The left over parts of Yahoo will end up being combined into a new entity called Altaba Inc. The name, Altaba, comes from combining “alternate” and Alibaba. This new entity, made up of the multi-billion dollar stake in Alibaba and Yahoo Japan, according to analysts, will likely retain almost two-thirds of the current market value of Yahoo.

An SEC “8-K” filing indicates that several key executives will be leaving Yahoo upon completion of the deal. Among those that are leaving are current Yahoo CEO Marissa Mayer, David Filo, a co-founder of Yahoo, along with four other directors. The filing states, [T]he Board has determined that, immediately following the Closing, the size of the Board will be reduced to five (5) directors. Tor Braham, Eric Brandt, Catherine Friedman, Thomas McInerney and Jeffrey Smith will continue to serve as directors of the Company following the Closing, and Mr. Brandt will serve as Chairman of the Board. Each of David Filo, Eddy Hartenstein, Richard Hill, Marissa Mayer, Jane Shaw and Maynard Webb has indicated that he or she intends to resign from the Board effective upon the Closing, and that his or her intention to resign is not due to any disagreement with the Company on any matter relating to the Company’s operations, policies or practices.”

Marissa Mayer became the CEO of Yahoo in 2012, and faced an uphill battle from day one. She worked to restore Yahoo’s core display ad business, as well as its paid search business. She was successful in helping both see growth and develop into strong assets, however, this was not enough to satisfy investors.

One big obstacle that Yahoo has always faced are two of its competitors, Facebook and Google. The competition with these two juggernauts is fierce, but will Verizon’s brand name be enough to infuse the Yahoo core to be competitive with Facebook and Google? We will have to wait and see.

- Advertisement -

More articles

1 Comment

What's your opinion?

- Advertisement -

Latest article

Affiliate Scammer Peter Szatmari ordered to pay over $13.8M for role in binary options fraud

An affiliate marketer named Peter Szatmari must pay more than $13.8 million for fraudulently soliciting investors to open and fund binary options...

FTC: $145 Million in Coronavirus Fraud since January

More than 200,000 Americans have lost $145 million linked to the COVID-19 pandemic since the start of the year, the Federal Trade...

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the...

Nutraclick Fined by FTC

Boston-based supplement marketer NutraClick LLC and its two officers have agreed to pay $1.04 million and be banned from negative option marketing...