Wednesday, August 12, 2020

ClickBank Names Mick Wiskerchen as New Chief Operating Officer

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

mick-headshotClickBank has recently announced that they are appointing Mick Wiskerchen as the new Chief Operating Officer of the company.  Wiskerchen bring with him more than 25 years of experience leading a variety of companies, including both start-ups and large international firms.  He will be running the day-to-day operations of the company, and be responsible for things like risk-management, customer support, compliance, sales growth, and more.  His role will also be to lead the performance marketing platform for all their users around the world.

His recent employment history includes a position as an Executive Business Partner at Micron Technology, where he was in charge of global sales, supply chain, corporate affairs, and the IT solutions.  He also worked at AT&T where he held a number of high ranking positions.  Perhaps most relevant to his new position, Wiskerchen held a leadership position at Who’s Calling, a marketing analytics and technology firm.  He was responsible for building a 65% client retention rate, and also generating 250% increase in revenue growth.

Edward Katzin, the CEO of ClickBank commented on the appointment saying, “Mick’s passion and commitment to operational excellence is complimented by his established reputation as a leader in sales, business development and go-to-market product merchandising. He is an awesome addition to the ClickBank team bringing his strategic thinking to highly optimized tactical execution.  Mick is passionate about improving core operations while also building the foundation for continued scaling of our infrastructure as we expand with the launch of new products and services.”

Wiskerchen also commented about his new job, saying, Over the past 18+ years, ClickBank has garnered the respect and recognition as a leader in the performance marketing industry.  I am beyond thrilled to start carving out a new era of innovation for ClickBank, expanding upon successful platform features and exploring brand-new business opportunities.”

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