Thursday, February 25, 2021

Consumers Not Influenced by Social Media?

Must read

Biggest Scammer? Man Loses 200 lbs and Then Charged by Feds

Michael Giannulis was once a contestant on 'Extreme Weight Loss.' Now, the Federal Trade Commission says he sold fraudulent online business classes...

FTC Clarifies Social Media Advertising Policies

Attorneys Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Feb. 16, 2021....

Claim: Illya Shpetrik Outed as Head of Criminal Affiliate Network.

According to John Monarch, the CEO of the now defunct Bitcoin company Shipchain, a criminal mastermind by the name of Illya Sheptrik...

Uber Chief Claims Most Performance Marketing is Pure Fraud

Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud)...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Gallup recently released a survey of 18,000 people regarding their social media habits.  In the survey, people were specifically asked whether social media had any influence on their purchasing decisions.  Just 5% said that it had a great deal of influence, another 30% reported it only had some influence.  The bulk of the respondents, 62%, said that social media has no influence at all.  The remaining 3% said they didn’t know.

When broken down by age, the results were quite similar.  Those born after 1980 were the most influenced, with just 48% reporting that social media was not a factor in their purchasing decisions.

These are, of course, self reported surveys, so some people who are actually influenced may not realize it.  A good number of people would prefer not to admit (even to themselves) that marketing efforts by brands does indeed work on them.

Despite the claims of those who were surveyed, most marketers have found that a well run marketing campaign over social media can indeed help to improve sales over time.

Not surprisingly, the vast majority of the respondents said they go to social media to connect with friends and family.  Another 29% use it to follow trends, find product reviews or other information.  20% use social media to comment on hot new products or trends.

You can see the entire report published by Gallup HERE.

- Advertisement -

More articles

4 Comments

What's your opinion?

- Advertisement -

Latest article

Biggest Scammer? Man Loses 200 lbs and Then Charged by Feds

Michael Giannulis was once a contestant on 'Extreme Weight Loss.' Now, the Federal Trade Commission says he sold fraudulent online business classes...

FTC Clarifies Social Media Advertising Policies

Attorneys Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Feb. 16, 2021....

Claim: Illya Shpetrik Outed as Head of Criminal Affiliate Network.

According to John Monarch, the CEO of the now defunct Bitcoin company Shipchain, a criminal mastermind by the name of Illya Sheptrik...

Uber Chief Claims Most Performance Marketing is Pure Fraud

Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud)...

Shipchain, Founded by John Monarch, Gets Shutdown via SEC Enforcement Action

John Monarch, Founder and CEO of Shipchain, had his company officially shut down by the Security Exchange Commission today. The USA Herald has...