Sunday, November 28, 2021

36% of all Ad Impressions are Fake Bots

Must read

What Are Micromoments?

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all...

FIGHTING AFFILIATE SCAMS WITH ANTI-FRAUD MECHANISMS AND STRATEGIES

PartnerMatrix CEO Levon Nikoghosyan explains how the company's affiliate marketing software platform can help affiliates and operators steer clear of fraud. The industry...

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Solve Media has recently released their latest Bot Traffic Market Advisory Report.  Not surprisingly, it shows that the amount of suspicious traffic is continuing to rise.  This report focuses heavily on how this fraudulent traffic is affecting the automotive industry.  Since the auto industry is the second largest buyer of all online advertising, they have a lot to lose when it comes to ad fraud.

In addition, however, they will also have a lot of pull with marketing and advertising companies, and may play a key role in fighting back against bot traffic.

In the report, Solve Media found that 36% of all traffic that ‘views’ automotive advertisemtns is suspicious.  22% has been confirmed to be non-human traffic.  Bots are even entering the mobile sites, with 6% of mobile traffic on automotive sites confirmed to be coming from bots and 13% being suspecious.

These numbers add up to show that the various car brands that advertise online will waste about $540 million displaying ads to non-human visitors.  Of course, these bots will never be able to purchase a vehicle, so the money being spent is completely wasted.

The automotive industry is really taking notice of these numbers.  Keith Morris, the SVP of Team Detroit, commented recently that, “The bot traffic plague is a major challenge in the automotive industry, but we are proactively addressing the issue in all of our digital marketing efforts.  We are seeing significant success with engagement and performance based media like Solve Media that eliminate the noise and waste of non-viewable ads and bot fraud.”

The data contained in this report was compiled from thousands of automotive related sites that Solve Media publishes on.  The past two years worth of data contained insights from their 10,000 publishers across its network.  This included display, video and mobile focused sites.  You can read more about the report HERE.

- Advertisement -

More articles

5 Comments

What's your opinion?

- Advertisement -

Latest article

What Are Micromoments?

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all...

FIGHTING AFFILIATE SCAMS WITH ANTI-FRAUD MECHANISMS AND STRATEGIES

PartnerMatrix CEO Levon Nikoghosyan explains how the company's affiliate marketing software platform can help affiliates and operators steer clear of fraud. The industry...

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform...