Sunday, September 26, 2021

Company Claims Email Marketing Patent

Must read

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform...

Congressional Commerce Subcommittee Democrats Seek to Advance FTC Act 13(b) Reform Legislation

On May 27, 2021, the House Energy and Commerce Committee’s Subcommittee on Consumer Protection and Commerce sought to advance H.R. 2668, a...
Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

In the category of “WTF” news, comes the claim from a company that they own the patent to email marketing. Yes, you heard me right. The company Email Link Corp, claims that they have patented the process of which emails are sent out, and then someone can click on a link to go to a promotional webpage. Basically, they are claiming that any promotional email sent out that links to a webpage, would be in violation of their patent – which would basically be the entire email marketing industry and almost every single newsletter sent.

On Wednesday, they filed a suit in US District Court against several Las Vegas casinos for sending out email to customers that contained links claiming that these “email communications to past, present, and potential future customers that contain links to data comprising website pages.”  Email Link Corp basically claims that this violates the patent for their “Information Distribution and Processing System” patent.

Email Link Corp purchased this patent, which makes absolutely no mention whatsoever of email marketing, or links within emails from Hark Chan of Cupertino, California. It seems that the company, Email Link Corp seems to have no business connections to email marketing, or any clients or business on the internet, an only purpose may be to pursue claims against marketing companies.

The patent is basically a conglomeration of various other patents, some which predate the internet, and include references to satellites and other communication devices. It seems that most likely by combining these previous patents, the references to linking data, the hope is that the patent “troll” company can create a possible patent that has something to do with linking data from email to the internet. Unfortunately, when it comes to patent lawsuits, common sense has nothing to do with it, as similar to the Patent for Affiliate Marketing from Essociates. Most companies, when faced with these lawsuits, like perhaps the casinos find it cheaper to settle than to fight ridiculous claims.

- Advertisement -

More articles

12 Comments

What's your opinion?

- Advertisement -

Latest article

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform...

Congressional Commerce Subcommittee Democrats Seek to Advance FTC Act 13(b) Reform Legislation

On May 27, 2021, the House Energy and Commerce Committee’s Subcommittee on Consumer Protection and Commerce sought to advance H.R. 2668, a...

Feds Charges First Person Under Covid19 Scam Laws

A St. Louis-based chiropractor became the first person charged under a new federal law aimed at protecting Americans from fraudulent COVID-19 claims. Eric...