Sunday, November 28, 2021
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transparency

Facebook Admits Their Ad Numbers Are “Estimated”

In their ongoing effort to improve transparency with their ads, Facebook is getting rid of 20 of their older ad metrics. These metrics were...

New York State Passes Legislation Increasing Telemarketing Transparency

According to reports, the number of Do-Not-Call complaints in New York State has been steadily increasing. New Yorkers filed more than 228,900 Do-Not-Call complaints...

Legal Problems Plague ANA Transparency Report

The Association of National Advertisers (ANA) has teamed up with K2 Intelligence to look at the state of transparency within the ad industry.  They...

FTC Announces Accelerated Review of Six Rules & Guides

On July 7, 2011, the Federal Trade Commission (“FTC”) announced an updated regulatory review schedule of numerous rules and guides in order to keep...

Latest news

What Are Micromoments?

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all...

FIGHTING AFFILIATE SCAMS WITH ANTI-FRAUD MECHANISMS AND STRATEGIES

PartnerMatrix CEO Levon Nikoghosyan explains how the company's affiliate marketing software platform can help affiliates and operators steer clear of fraud. The industry...

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform...
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