Wednesday, August 12, 2020
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76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...

New Tool from TapInfluence Checks for FTC Compliance

Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated...

Bad News For SnapChat: Instagram Stories More Popular

Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image &...

EU Warns Facebook over Promoted Scams

The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people...

(Infographic) 115 Must Know Facts about Social Media

Skilled recently published a comprehensive infographic that goes over a wide range of information about social media. It includes fun facts, historical information, marketing...

Snapchat Starting Precise Ad Targeting using Oracle Data Cloud

Selling digital advertising has been a profitable venture for companies like Facebook, Google, and Twitter. Snapchat is now trying to cash in on the...

Instagram Testing Direct Product Purchases

Instagram is looking to improve its user experience when it comes to purchasing items that are advertised while using the service. Currently, if you...

350 Twitter Employees Get the Ax as Company Continues to Struggle

With the most recent buyout talks seeing to fall through, Twitter is left on their own (at least for the moment) and it is...

Twitter Just Killed Vine After Wasting $30 Million

Really Bad news, viral-video stars: Twitter just announced in a blog post that it’s shutting down the Vine mobile app within the next few...

Facebook Again Displaying Fake Stories on Trending News

The social media giant, Facebook, carries news stories in their Trending Topics section, that might not be either “indisputably fake” or “profoundly inaccurate”, reports...

Survey Finds Grandma is Using Facebook a Lot

A recent survey conducted by Michigan State University found that senior citizens are more engaged with social media than many would have expected.  The...

Censor Your Instagram Comments with New Feature

If you have thin skin and are easily offended, or your feelings get hurt when people say mean things, the internet might not be...

Pinterest Offering Ad Targeting Based on Brand Related Pins

When a brand is just starting to actively use Pinterest, it can be hard to build up an audience and make it worth their...

Twitter’s “Sticker Ads” Live for Select Advertisers

Twitter has officially launched their latest attempt at driving up their ad revenue.  “Promoted Stickers” allow advertisers to create stickers that people can then...

Latest news

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...
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