Tag:profiles

CTV/OTT Streaming

Netflix’s Advertising Odyssey: From Password Pirates to Advertisements and ARRRPU!

Repetitive ads on streaming platforms: Turning viewers into 'brand recall experts' and streaming services into 'ad annoyance champions' - it's a battle of wits and annoyance!

Pesach Lattin - 2023-07-21

Adtech

Schiller’s Showtime: A Media Maverick’s Insights Unveiled

Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned...

Pesach Lattin - 2023-07-17

Marketing Madness

Britvic Hires Cindy Tervoort as Chief Marketing Officer

Britvic, the UK-based producer of soft drinks, has announced the appointment of Cindy Tervoort as its new Chief Marketing Officer (CMO) effective from 1st...

Pesach Lattin - 2023-04-24

Marketing Madness

How to Use the 4A Framework For Marketing Genius

The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. ...

Pesach Lattin - 2022-06-21

Performance Marketing

Affiliate Marketing = Fraud in 2022

If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming...

Pesach Lattin - 2022-06-14

Profiles

Michael Bassik, Scam or Legit Expert?

Works for: Yes and Company Title: CEO Do you know anything about them? Rate them, leave a review!

Pesach Lattin - 2019-11-08

Profiles

Joseph Del Grosso, Scam or Legit Expert?

Works for: MJH Associates Inc. Title: Associate Director, MMH Group; Drug Topics and Managed Healthcare Executive Do you know anything about them? Rate them, leave a...

Pesach Lattin - 2019-11-08

Profiles