Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest means someone saving a pin to their … Read more
In a world where an average person touches his smartphone 2,617 times a day , it won’t be wrong to say that we are a generation dependent on our gadgets and internet. Smartphones have become an integral part of our lives. Getting bored? Check mobile. Want to search? Google on phone. Feeling happy? Share on … Read more
Recent numbers from Google have shown that more than half of the searches going through their search engine are now happening on mobile devices. This is a big milestone, and a sign of a big trend of people using their mobile devices for searching more and more. Of course, this trend is expected to continue … Read more
ADOTAS – Mobile signup ad platform Pontiflex launched a self-service feature called AdLeads today. The new service, said Pontiflex CEO and co-founder Zephrin Lasker, is “the next step after Google AdWords — a very analogous situation with us.” According to a release from the company, AdLeads allows businesses to create geotargeted signup campaigns for iPhone, … Read more
iAd, the mobile advertising platform for Apple products originally started out requiring a $1M advertising buy to use it. About a year ago, they cut the entry level to $500k. However, this past week the new iAd minimum advertising spend is now $100k. Still, that’s way too pricey for the average marketer to test. According … Read more
According to the Ofcom International Communications Report for 2011, 41% of Internet users access the Internet, via mobile phone. The percentage has nearly tripled over the last three years. With nearly half of the population accessing the Internet, affiliate marketers, who have not mobile-enabled their landing pages and websites, clearly stand at a significant disadvantage … Read more
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