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Tag:media buying

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Marketing Madness

Mobile Now Makes Up 21% of Online Spending

comScore has released a new US e-Commerce spending numbers for the fourth quarter of 2016. For marketers, this is the most important quarter as...
Pesach Lattin -
Marketing Madness

Did Land Rover Fund Terrorism Through Buying Ads?

The auto company Jaguar Land Rover, is running into some problems with their digital advertising in the UK. The company, like most their size,...
Pesach Lattin -
Marketing Madness

Four Important Reasons You Should Test Facebook Dark Posts

Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status...
Pesach Lattin -
Leaders

One Question with Isiah Pohlert on Media Buying

My next victim in the "One Question" series is Isiah Pohlert, whom I had the pleasure to "formally" meet in San Diego during the...
Ricky Ahuja -

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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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