We aren't sure when this became so popular, but the advertising industry keeps pushing the idea that viewability is the key metric for advertising, but more and more people are...
A recent report from Chainalysis, a blockchain data platform, says that through May 1, collectors have spent $37 billion in the NFT marketplaces in 2022. That would seem to put...
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply...
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake....
There can be no doubt that social media marketing is now an essential part of any successful marketing strategy. With over 2.3 billion people worldwide having social media accounts, it...
