Thursday, August 6, 2020
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legal

FTC Testifies Before Senate Commerce Subcommittee About Consumer Protection Efforts

The Federal Trade Commission recently issued its annual report, providing insight into the agency’s enforcement priorities. The report touches upon fraud, substantiating claims, technological...

Recent FTC CIDs Focusing Upon Financial Privacy

An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade...

Canadian Company Receives First GDPR Enforcement Notice

The European Union’s General Data Protection Regulation became effective in May 2018. It establishes individual privacy rights and requirements for the collection, processing and...

What Nutra Marketers Must Know About the “Prior Substantiation” Doctrine

The Federal Trade Commission’s continued commitment to ensuring that marketers possess a reasonable basis for express and implied advertising claims before they are disseminated...

YouTube Continues to See Some Fallout from Advertiser Boycott

YouTube is continuing to experience some (admittedly, fairly minor) problems related to the ‘boycott’ of their platform for advertising. Major brands, especially P&G, began...

Website Counter-Sues Federal Trade Commission Right Back

Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more...

EU Warns Facebook over Promoted Scams

The European Commission is turning its attention to Facebook, Google+ and Twitter. The commission is concerned about a rising number of complaints from people...

Alert: Improper Toolbar Disclosures Considered Deceptive Practice by FTC

In 2012, Upromise, Inc. settled allegations that it violated the FTC Act by offering its users a “TurboSaver Toolbar” - a software download which...

Get High Revenue with CBD Hemp Affiliate Program but Is it Legal?

Medical Marijuana, Inc. (MJNA), apublicly traded cannabis company in the United States, announced today that its subsidiary HempMeds® is announcing a new affiliate program...

Why is LeadClick’s CoreLogic vs. FTC So Important to Affiliate Marketing?

LeadClick (now owned by CoreLogic) managed an affiliate marketing network, until it closed its doors in 2011 and moved it's entire business to CoreLogic....

Legal Problems Plague ANA Transparency Report

The Association of National Advertisers (ANA) has teamed up with K2 Intelligence to look at the state of transparency within the ad industry.  They...

First Snapchat Speed-Filter Related Criminal Charges Filed

Filed under "really dumb stuff to do," a teenage driver in George is facing criminal charges for causing a collision while using the Snapchat...

Five Federal Enforcement Actions that Changed Online Marketing

Five Federal Enforcement Actions that Changed the Online Industry In the last five years the marketing industry has been hit with a lot of...

Medical App to Pay FTC $150,000

The FTC has been trying to crack down on medical related apps over the past year, with quite a bit of success.  They have...

Latest news

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...
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