The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather than receptive, engaged social audiences. For anyone close to the influencer marketing industry, … Read more
In a single day’s worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from the anti-fraud company Sway Ops. Influencer fraud is, unfortunately, a real part of social media. Countless influencers use fraudulent practices to make their influence seem more widespread than it is. Whether … Read more
With 700 million users, Instagram is one of the most popular social media platforms in the world. But people are not sharing photos on it just for the sake of sharing. Instagram has now become a go-to platform for digital marketers and influencers because they have cracked the code that a following will get you … Read more
Brands and influencers have been getting in trouble with the FTC lately for failing to properly let people know when they are being compensated for certain activities, including posting on social media and other locations. To help combat this problem, TapInfluence has developed a first of its kind tool that will analyze content to determine … Read more
Influence Central is a company that helps drive results for brands looking to take advantage of social and other digital marketing strategies. They have recently conducted an extensive survey looking at just how effective social media marketing is compared to a variety of other options. The results show that social media is providing marketers with … Read more
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