Wednesday, August 12, 2020
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Uber Agrees to Expanded Privacy and Security Settlement with FTC

The FTC has announced that Uber Technologies, Inc. has agreed to expand the proposed settlement it reached with the agency last year over charges that...

IAB Publishes Influencer Marketing Guide

The Interactive Advertising Bureau has published a new influencer marketing program guide, “Inside Influence: Why Publishers are Increasingly Turning to Influencer Marketing—and What That...

BREAKING: Senators Want FTC Investigation Into Bogus Social Media Followers

Reports are that two senators are asking the Federal Trade Commission to investigate a company that sells allegedly fake Twitter followers, retweets, likes and other...

FTC Chairman Reports on the Year of Agency Accomplishments

On January 18, 2018, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen released a summary of the agency’s recently major accomplishments “In the past year,...

ROSCA Compliance: 10 Things All Marketers Must Know

While many surmised that the new administration might bring with it less stringent regulatory scrutiny, the Federal Trade Commission is showing no signs of...

ALERT: Nevada Enacts New Website Privacy Policy Law

Nevada recently became the third state to enact legislation requiring website operators and online service providers to post a privacy policy. The California law...

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Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...
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