Thursday, August 6, 2020
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fraud

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with...

Affiliate Marketing is Solution to Digital Fraud Crisis

As marketing platforms face more attention from regulators and the public, they’ll have to adapt. A confluence of events...

Why Influencer Marketing is A Scam

When Unilever's chief marketing officer Keith Weed called for “urgent action” to clean up the influencer marketing ecosystem, people listened. However, I personally had...

Inside One of the Biggest Fraud Networks Ever

A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started...

8 Popular Android Apps Committing Major Advertising Fraud

Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...

$500 Million Android Advertising Scam Busted

A huge scheme to defraud advertisers via android apps has been discovered. A SWATHE of sophisticated bots were able to bypass Google's checks to...

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...

Exposed: TechTimes Cheating Advertisers

TechTimes.com has been caught more than once running popups of their pages with ads "crammed" into the page so that even content can't be...

Applications Up by 75% for TAG’s Online Media Verification Program

The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking...

Ad Fraud for App Installs Costing $300 Million Per Year

Digital ad fraud is a big problem, and there is really no type that is immune. According to a new report from DataVisor, app...

BREAKING: RevMoutain, RoiRunner, RevGuard Taken Down by Feds

The FTC has charged Blair McNea, Danielle Foss, Jennifer "Jenny Frederick" Johnson et al. with running 59 illegal negative-option “personal care” websites to dupe...

“Low Tech” Click Fraud Ring Busted in Thailand

Most of the click fraud that takes place today is the result of fairly advanced bots and other programs that are able to browse...

Google Removes Major Ad Fraud Apps by Enistudio

The Google Play store is filled with endless apps that people download to their devices every day. In order to get an app into...

NoTrove Malware is Killing Ad Network

According to RiskIQ, a new malware is seriously damaging the advertising industry, and ad networks have no idea how to really combat it. William MacArthur,...

Latest news

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...
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