Thursday, September 24, 2020
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Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

FTC Sends More Letters Warning Marketers to Stop Making Unsupported COVID-19 Prevention Claims

The Federal Trade Commission announced it has sent 45 warning letters to marketers about  unsubstantiated claims that their products and therapies can...

Inside One of the Biggest Fraud Networks Ever

A massive team of security companies and federal agencies worked together to shut down an enormous click fraud operation. Although 3ve, pronounced Eve, started...

How Russians Hijacked P-rnHub Ads to Infect Users With Malware

Cyber criminals based primarily in Russia hijacked ads on Pornhub to infect viewers' computers with malware, causing millions of dollars in damages, according to...

Recent FTC CIDs Focusing Upon Financial Privacy

An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade...

Online Marijuana Advertising is Ready for 2019

This week MJ Biz Con will be in Las Vegas, and I will be attending – because everything is about marijuana including online advertising....

Lawsuit Claims Facebook Mislead Video Advertisers

Vegas based social media marketing company Crown Siren is now claiming that Facebook mislead advertisers as early as 2015 about video metrics and then...

Half of Paid Engagement on Instagram is Fake

In a single day's worth of posts that have sponsored or ad tags on Instagram, about 50% are fake engagements, according to data from...

How to Tap Into Affiliate Marketing for 2019

The global affiliate industry has seen a great change over the last 20 years and, compared to the early adopters, today’s marketers must be...

What Nutra Marketers Must Know About the “Prior Substantiation” Doctrine

The Federal Trade Commission’s continued commitment to ensuring that marketers possess a reasonable basis for express and implied advertising claims before they are disseminated...

RevContent Starts Fake News Monitoring on Sites

Revcontent is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers. With the revised policy,...

Survey Shows Marketing to Registered Consumers is Very Effective

Marketing company Viant has recently released a new white paper that looks at how effective people-based marketing can be. In the report, they offer...

Uber’s Ultra Dirty Secret: They May Lose $4 Billion Next Year but Why?

If you didn’t know better, Uber seems like they are about to fall over with possible losses in the $3.5-$4  BILLION range. Several news...

Latest news

Amazon Deletes Tens of Thousands of Fake Reviews in the UK

Amazon deletes tens of thousands of reviews from its sites after two studies focus on use of fraudulent five-star reviews to promote...

Inside Sam’s Clubs Affiliate Marketing Program

By leveraging Rakuten Advertising’s expansive publisher network and Button’s new deep linking and app-tracking Reach technology, Sam’s Club is among the retailers that have...

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...
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