There are a few facts about the conversion rates of websites that need particular emphasis. It is not sufficient to have a reasonable hit rate if people do not follow through and make purchases. Thus the conversion rate does get to decide the overall success of a website and particularly one that deals in some … Read more
Publishers often have questions about using affiliate links in the Google Adwords contextual advertising system. In this article, we’ll discuss how and where to insert affiliate links, plus how to transfer the necessary parameters from Adwords to affiliate network for further analysis and ad optimization. Affiliate links need to be inserted in the tracking template, and … Read more
Having an effective call to action button on your website is essential. If you don’t call your visitors/prospects to take action, how will they know what to do? People want to be guided, so don’t expect them to know everything on their own. The last thing you want is to get them confused and hit … Read more