There are a few facts about the conversion rates of websites that need particular emphasis. It is not sufficient to have a reasonable hit rate if people do not follow through and make purchases. Thus the conversion rate does get to decide the overall success of a website and particularly one that deals in some … Read more
Publishers often have questions about using affiliate links in the Google Adwords contextual advertising system. In this article, we’ll discuss how and where to insert affiliate links, plus how to transfer the necessary parameters from Adwords to affiliate network for further analysis and ad optimization. Affiliate links need to be inserted in the tracking template, and … Read more
Everyone in Performance Marketing knows Evan Weber. Every event, every publication, everywhere there he is, for as long as I remember talking up the business of affiliates and making money. In his signature style of “don’t give a shit” dress, you’d often think that he was perhaps job hunting at the conventions. However, when you … Read more