Tag: compliance

FTC Testifies Before Senate Commerce Subcommittee About Consumer Protection Efforts

The Federal Trade Commission recently issued its annual report, providing insight into the agency’s enforcement priorities. The report touches upon fraud, substantiating claims, technological innovation, endorsement guidelines, dietary supplements, disease prevention claims,...

Recent FTC CIDs Focusing Upon Financial Privacy

An interesting trend has been developing with Federal Trade Commission Civil Investigative Demands (CIDs). Of late, the agency has been focusing on deceptive and unfair trade practices related to consumer privacy and/or data security,...

YouTube Continues to See Some Fallout from Advertiser Boycott

YouTube is continuing to experience some (admittedly, fairly minor) problems related to the ‘boycott’ of their platform for advertising. Major brands, especially P&G, began avoiding YouTube because of privacy concerns and other...

FTC Announces Changes to Civil Investigative Demands that Benefit Marketers

On July 17, 2017, Federal Trade Commission Acting Chairman Maureen K. Ohlhausen announced several internal process reforms in the Commission’s Bureau of Consumer Protection that are intended to streamline information requests and...

FTC 2016 Annual Highlights

On March 28, 2017, the Federal Trade Commission released its 2016 Annual Highlights. The Highlights demonstrate the agency’s ongoing efforts to protect consumers and promote competition over the past calendar year. “2016 was...

Website Counter-Sues Federal Trade Commission Right Back

Anyone who doesn’t like the FTC, and there are quite a few of them in the online marketing community, will find this story more than a little interesting. DOTAuthority.com, has announced through...

FTC Alleges “Risk-Free” Trials Came with Hidden Charges

The Federal Trade Commission has filed a complaint against a group of online marketers, alleging that they deceived consumers with “free” and “risk-free” trials for access to various gadgets and online subscription...

Latest Report Pegs Ad Fraud at $16.4 Billion Annually

It seems like every time a new study or report is released, the total estimated amount of ad fraud hitting the industry is growing up. While there has been some action taken...
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The Journalism Competition and Protection Act – A Boon for CMOs?

A bill that would let most news outlets collectively negotiate with dominant tech platforms for compensation to distribute their content advanced out...

Apple Music is Taking Over Sponsorship Duties for the Super Bowl Halftime Show in a New Multi-Year Agreement with the NFL

In a new multi-year agreement with the NFL, Apple Music is taking over sponsorship duties for the Super Bowl Halftime Show, an...

Five Reasons Programmatic is Here to Stay

In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use...