Thursday, March 28, 2024

Tag:brand

How Real Time Bidding Advertising Exchanges are Hurting Brands

Due to the rise of programmatic advertising, whereby marketers use automated tools to place ads on thousands of websites, companies aren’t always aware of...

Digital Ad Spend in Ireland Shoots Up 31%

The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data...

Subtitles Improve Brand Awareness

AdColony has conducted research into brand awareness, and published some interesting results. One specific area that they looked at is the user of subtitles...

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Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...
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Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers...

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