Alright, folks, gather around for the latest installment of “Ad Tech Gone Wild.” Picture this: Colossus Media LLC, strutting around like the Big Man on Campus, has just slapped Adalytics Research LLC with a civil lawsuit. The charges? Defamation, injurious falsehood, and false advertising. It’s the kind of lawsuit that makes lawyers salivate and PR … Read more
Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to have taken a long hiatus, leaving in its wake a landscape littered with the banal and the uninspired. We’ve entered an age where the craft of marketing, once celebrated for its boldness and ingenuity, now often … Read more
Oh, look at Apple, stumbling into a bit of a mess, haven’t they? Hit with a whopping $1.95 billion “oopsie” fine by the EU, it appears the tech behemoth got busted for playing a bit too fast and loose with the rules of fair play. When you’re raking in a staggering $383 billion, though, a … Read more
Let’s start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A comprehensive study conducted over the span of 2022 and 2023 by esteemed attention measurement company Lumen Research, in collaboration with programmatic digital advertising giant Teads and ad effectiveness specialist Dynata, has … Read more
The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much to the delight of marketers and influencers who have been eagerly awaiting clarity on this important aspect of digital marketing. With these revisions, the FTC aims to crack down on deceptive … Read more
Where the landscape can shift with the wind, one name stands out as a beacon of wisdom and innovation: Scott Schiller. As a seasoned veteran of the media industry, Schiller has been a driving force behind the growth of several prominent media brands. As Executive Vice President at NBCUniversal and Executive Vice President at Glam … Read more
One thing that more Affiliates should consider before they join an Affiliate program is what their chances of making revenue with one program over a competing program, or a new program in general would be. Many Affiliates look at Network stats like EPC, conversion rate, reversal rates, etc… Those numbers are there for a reason, … Read more
The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also the lifeblood of virtual worlds. In the 1990s, Ultima Online was one of the first fantasy virtual worlds. Its most engaged players—those who had a stake in how well their characters … Read more
The 4A Framework is a content strategy that involves creating four pieces of content on the same topic, each from a different angle. To use the 4A Framework, simply choose a topic and then come up with four different angles to approach it. For example, if you’re a financial advisor, you could write about the … Read more
If you read some of the latest data surrounding the extent of affiliate fraud, you might have questions. In 2020, nearly 10% of traffic coming from affiliate marketing programs was fake. Now, in 2022, that number has almost doubled (17%), which means the affiliate industry is expected to lose over $3.4 billion in fraud this year. … Read more
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