Thursday, March 28, 2024

Tag:ads

Twitter to Allow More Intrusive Ads, Updates Privacy Policy to Allow Targeting

Companies update their privacy policies all the time, and in most cases, it isn’t really even worth reading about. With Twitter’s latest changes, however,...

BAD NEWS: Funny Ads Make You Laugh but Don’t Actually Work?

Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal...

French Affair Lingerie Insults Women with Heroin Chic “Body Image”

It's amazing the keywords and absolute bullshit people use in advertising to try to hit the right audience. For whatever reason I was targeted...

Apple Search Ads Show To Be A Good Investment

With mobile ad growth predicted to exceed 47% this year, Apple is looking to tap into its user base when it comes to search...

Reddit To Start Using Tracking Software To Customize Ads

Reddit users will be seeing a change on the horizon. The CEO of Reddit, Steve Huffman, announced that they are about to change how...

Yep: Interstitial Ads Aren’t User Friendly

MediaBrix and Neurons Inc. recently performed a “neuroscience” study that indicates that interstitial ads lead to a negative user experience.  In addition, Google has...

Ads Need to be On Screen 14 Seconds to Be Effective

The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the...

Facebook Planning to Spam Messenger with Ads

Facebook owns two of the biggest mobile messenger services, Facebook Messenger and WhatsApp.  For the later, they paid $4.59 billion to get it, so...

Latest news

Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...
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Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers...

Must read

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...