Performance Marketing

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they must adjust...

Affiliate marketers on Amazon are set to see their commissions on the e-commerce platform drop significantly as the company plans to implement sweeping rate...

Many businesses are looking for new strategies to increase sales and revenues right now. Retaining existing customers is vital, but so is attracting new...

Fluent has for a few years been the golden boy for the co-reg industry. A company with little experience in online marketing outside of...

Amazon banned Commission Junction and Skimlinks from Amazon starting in April from running Amazon's affiliate program. These affiliates will not earn a commission on...

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.

If you’re already taking advantage of an affiliate marketing program for your business, you know the benefits this strategy can bring in terms of...

Facebook ads illegally promoting a debt relief scam seem to be all over the internet -- and feature celebrity rapper and marijuana aficionado Snoop...

According to the Arkose data of the 30% increase is digital fraud, 70% were from bot-driven account registrations. Those fraudulent accounts are used, in...

If someone asks you to rent your FB account promising thousands of dollars in rental money to you, although it is tempting, it is...

 Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called "celebrity endorsement theft industry." Their lawsuit filed Wednesday seeks to expose...

The U.S. Commodity Futures Trading Commission (CFTC) filed fraud charges against two affiliate marketers for binary options trading. In its complaint, the CFTC alleged that...

OPTIZMO Technologies, the industry leader in email and SMS suppression list management, is excited to announce the release of An Advertiser’s Guide to Utilizing...

While advertisers and agencies can not by themselves eliminate dangerous and destructive content online, they do have a role to play as they also...