A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents – including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state … Read more
Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that … Read more
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at a dinner party—constantly bickering over budget slices but secretly unstoppable when they work together. Turns out, when brand and performance … Read more
Performance marketing has become the fast-food option of the digital age—convenient, tempting, and delivering instant satisfaction. However, just like a diet of burgers and fries, the long-term consequences are far from healthy. The race to capture clicks and conversions is wreaking havoc on brands, chipping away at long-term value while feeding a culture of immediate … Read more
The Federal Trade Commission’s (FTC) recent crackdown on Response Tree LLC reveals a scandalous tale of deception in the telemarketing industry. This crackdown, targeting a company responsible for operating over 50 websites, unveils a nefarious web of exploitative practices. These sites lured unsuspecting consumers with the promise of services like home refinancing and solar panels, … Read more
As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary corporate ascent; it was a masterstroke in the ever-evolving canvas of marketing, a whirlwind journey where every move was an innovation, every strategy a revolution. In this dynamic digital era, impact.com’s … Read more
Where every click is a story and every conversion a climax, the concept of CRO emerges as an enigmatic protagonist. It’s a world where Amanda Farris, Susannah Rayburn, Phoebe Pinder, and Melanie Bivens — each a master in their own right — paint with the pixels of possibility and the vectors of vision. Amanda Farris, … Read more
Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the shadows, exploiting the vulnerabilities of the advertising industry for their illicit gain. There is no ambiguity, no room for doubt – MFA sites are unequivocally fraudulent enterprises that deceive marketers, steal … Read more
A sinister underbelly lurks in the shadows: the realm of “made for advertising” (MFA) sites. These virtual backstreets, adorned with a cacophony of gaudy banners, strategically placed video ads, and a deceptive facade of content, have become a menacing force within the programmatic advertising landscape. This in-depth exploration delves into the intricate mechanics of MFA … Read more
Aragon Advertising Crowned Best Pay-Per-Call Network for the Sixth Consecutive Year In the ever-evolving landscape of digital marketing, where leads and conversions are highly sought after, there is one form of interaction that stands out above the rest: the phone call. Phone calls carry an unparalleled level of intent, with callers actively expressing their interest … Read more
In the ever-evolving world of digital advertising, the rise of Connected TV (CTV) has garnered significant attention. Advertisers recognize the immense potential of CTV as a powerful marketing channel, but its growth has been accompanied by persistent measurement challenges. The lack of transparency, precision, and reliable audience data has left many questioning the effectiveness of … Read more
In the fast-paced world of digital marketing, the winds of change are blowing stronger than ever, and one trend that’s been catching everyone’s attention is the unstoppable rise of affiliate marketing. To shed light on this phenomenon, we had the pleasure of chatting with the brilliant Max Ciccotosto, the Chief Product Officer of impact.com, the … Read more
In the fiercely competitive retail landscape, the emergence of media network platforms has become a prominent trend, with giants like Walmart and Target expanding their reach through innovative advertising strategies. These platforms, known as Retail Media Networks (RMNs), are revolutionizing the way retailers and suppliers connect with consumers, leveraging data-driven insights to deliver personalized marketing … Read more
In the competitive world of customer acquisition and marketing, one name stands out: Anthony Paluzzi. With a keen eye for strategy and an unwavering focus on results, Paluzzi has propelled himself to the forefront of the industry, earning the title of the nation’s top customer acquisition manager. As the CEO of Palo, a leading media … Read more
© Your Copyright Message
