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Lawyers Run The World

TikTok Gets Bad News from Congress, But What is the Danger?

It's bad news, again, for TikTok, the Chinese owned company that implores teens to dance and do stupid challenges.  Senators Mark Warner and Tom Cotton,...
Pesach Lattin -
Leaders

Netflix to Purchase Roku?

Roku has been having a tough time lately. The once high-flying streaming company has seen its stock price drop by about 80% since July...
Pesach Lattin -
CTV/OTT Streaming

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in...
Pesach Lattin -
Leaders

Will Twitter Ditch Advertising under Musk?

"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk...
Pesach Lattin -
Leaders

How did Google Strangle the Digital Marketplace?

About 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there...
Pesach Lattin -
Leaders

Marketing Fraud Continues to Grow in 2021, and Ad Companies Are Clueless

A new report from White Ops demonstrates that marketing fraud is growing, but that many in the online advertising space may not realize exactly...
Pesach Lattin -
Leaders

FTC Sues Facebook for Social Network Monopolization

The Federal Trade Commission has announced that it has sued Facebook, alleging that the company is illegally maintaining its personal social networking monopoly through...
Richard B. Newman -
Leaders

Rebel Interactive takes risks in crowded digital-marketing industry

Bryn Tindall, founder and CEO of Southington digital marketing firm Rebel Interactive Group, says actual rebels are hard to find. “If you ask people, ‘Are...
Pesach Lattin -
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Latest news

Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
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