Monday, August 3, 2020
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Leaders and CEOs

2018

Guides: How Do I?

The FTC, CBD and the Law During Covid19

Pesach Lattin - 0
Amid the COVID-19 pandemic, a number of cannabis companies that advertised CBD products as effective in preventing or treating COVID-19 without obtaining...
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Leaders and CEOs

OfferGlobe and Steve Mandes Illegal Spammers and Scammers Review.

Pesach Lattin - 0
OfferGlobe is an offshore advertising company with multiple registered addressees both in the UK and seemingly in the tax haven of Seychelles. They...
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Leaders and CEOs

Tune to Merge with Cake Software in Major Purchase

Pesach Lattin - 0
Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...
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Crypto Blockchain

Feds Go After Israeli Crypto Marketing Scam

Pesach Lattin - 0
Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.
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Guides: How Do I?

How to Win Affiliate Marketing During Covid19

Robert Glazer - 0
As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...
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Email Marketing

 Pipedrive Acquires Email Service Provider Company Mailigen

Pesach Lattin - 0
CRM company Pipedrive today announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the...
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Leaders and CEOs

FTC Issues Influencer Guidelines

Pesach Lattin - 0
Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of...
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Leaders and CEOs

Sandra Bullock and Ellen Suing Scammy Affiliates

Pesach Lattin - 0
 Ellen DeGeneres and Sandra Bullock have teamed up to take on the so-called "celebrity endorsement theft industry." Their lawsuit filed Wednesday seeks...
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Leaders and CEOs

Reprise grows APAC team

Pesach Lattin - 0
Reprise, the full-service global performance media marketing unit of IPG Mediabrands, has made two key appointments to its leadership team in the...
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Leaders and CEOs

8 Popular Android Apps Committing Major Advertising Fraud

Pesach Lattin - 0
Never heard of the term “Ad Fraud“? Let me enlighten you a bit on Ad Fraud before I introduce you to the 8 popular Android...
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Leaders and CEOs

Closing Time

Robert Glazer - 0
Let’s face it, it's pretty easy to be a great leader and kind to others when things are going well. When sales are doubling...
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Leaders and CEOs

Art of Brevity

Robert Glazer - 0
Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles...
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Guides: How Do I?

Practicing Distraction

Robert Glazer - 0
I can say with confidence that I am probably the least popular person in my household this week. While there are likely a few...
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Leaders and CEOs

Pesach Lattin and 9.11

Pesach Lattin - 0
September 11th profoundly affected my life in ways that I am still learning about. I had worked with a US Secret Service Task Force...
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Latest news

Marketing Madness

Lead Generation Platform Developer TCPA Liability Considerations

Richard B. Newman - 0
As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...
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Marketing Madness

Every CPG Brand will be a Direct Response Brand Going Forward

Richard Marques - 0
Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...
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Marketing Madness

Button Announces Partnership with Awin Affiliate Network

Pesach Lattin - 0
 Button, a mobile commerce technology company, today announced the launch of Reach™, the company's newest product that offers its deep linking and...
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Performance Marketing

The Upcoming Bust of the Hand Sanitizer Market

USA Herald - 0
Hoping to clean up in the hand sanitizer business, a horde of entrepreneurs have upended the category by attempting to capitalize on...
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Lawyers Run The World

FTC Sues Kevin Lipsitz of SuperGoodDeals.com for PPE Scam.

USA Herald - 0
The Federal Trade Commission (FTC) filed a lawsuit against an online marketer for allegedly falsely promising consumers next-day shipping of face masks...
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Marketing Madness

Lead Generation Platform Developer TCPA Liability Considerations

Richard B. Newman - 0
As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...
Read more
Marketing Madness

Every CPG Brand will be a Direct Response Brand Going Forward

Richard Marques - 0
Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...
Read more