Thursday, April 18, 2024
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Marketing Madness

Lawyers Run The World

Email Marketing Law Update:  Google Announces New Requirements for Bulk Email Senders to Gmail

On October 3, 2023, Google released an announcement entitled “New Gmail protections for a safer, less spammy inbox.”  By February 2024, Google will require...
Richard B. Newman -
Lawyers Run The World

TAG Points the Finger: Juniper’s Allegedly “Flawed” Research

We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then, something comes...
Pesach Lattin -
Marketing Madness

Silver Surfers, Siri, and Strategy: Marketing’s Wondrous, Witty AI World

In a world where your toaster might soon ask about your emotional state, it's worth pondering if AI marketing is the future's brave new...
Pesach Lattin -
CTV/OTT Streaming

How Giants Like Netflix Are Circling Back to Cable’s Shadow

The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by...
Pesach Lattin -
Adtech

The Murky Waters of Podcasting Ad Fraud

The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's...
Pesach Lattin -
Adtech

The Great AI Masquerade: How Adtech’s Buzzword is Less Sci-Fi and More Sci-Why

In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as...
Pesach Lattin -
Marketing Madness

Direct Seller Defeats FTC Pyramid Scheme and Earnings Claims Allegations

In November 2019, the Federal Trade Commission filed a lawsuit against direct selling wellness company Neora, LLC (f/k/a Nerium International, LLC) and its Chief...
Richard B. Newman -
Marketing Madness

Is the Open Marketplace Done? The Slow Exodus from OMP to Direct-Sold Advertising

Ah, the digital age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they're omnipresent until...
Pesach Lattin -
DOOH

Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with...
Pesach Lattin -
Lawyers Run The World

A Blueprint to Banish Ad Fraud for Good: Curtailing the Covert Culprit

Here me out: I know why ad fraud is so pervasive, and how to stop it.  Now, the concealed adversary, known as Ad Fraud, operates...
Pesach Lattin -
Adtech

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling...
Pesach Lattin -
Artificial Intelligence

Are you Confused about ChatGPT and Marketing?

In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound like phantoms in the night. As we grapple with this technological marvel,...
Adotat Staff -
Adtech

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all too tempting to get caught up in the glitzy allure of cutting-edge software and groundbreaking products.  Adtech companies,...
Pesach Lattin -
Marketing Madness

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.  It’s a...
Pesach Lattin -
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