Friday, January 22, 2021
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CATEGORY

Marketing Madness

Affiliate Scammers Michael Giannulis and Michael Williams Named by Feds for $300 Million in Fraud

The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called...

Covid19 Grows eSports Wager Affiliate Programs

Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announced that it has entered into several affiliate marketing partnerships with leading...

FTC Warns MLM Companies about Promoting Fake Coronovirus Cures

The FTC sent letters to Arbonne International, doTerra, Modere, Pruvit Ventures and Total Life Changes...

Amazon Goes After Marketers.

Amazon stopped multiple affiliate marketing fraud schemes across the United States to protect customers from bogus emails and phone calls. Amazon filed three...

FTC Alleges App Developer Violated COPPA by Allowing Ad Networks to Collect PI of Child-Directed Users

The Federal Trade Commission has announced that a developer of apps that are popular with children has agreed to pay $150,000 and...

Tune to Merge with Cake Software in Major Purchase

Publicly-traded Toronto-based company Constellation Software has announced the acquisition of Seattle SaaS company Tune. Founded 11 years ago, Tune...

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Payment Processor and Executive to Pay Millions to Settle FTC Allegations of Assisting in Fraudulent Schemes and Credit Card Laundering

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Feds Go After Israeli Crypto Marketing Scam

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...

FTC Sends More Letters Warning Marketers to Stop Making Unsupported COVID-19 Prevention Claims

The Federal Trade Commission announced it has sent 45 warning letters to marketers about  unsubstantiated claims that their products and therapies can...

Discovering Values during #Covid19

As weeks are turning into months in our new normal, I’ve found it helpful to spend time focusing on the progress being...

The Affiliate Maturity Curve: Graduating from Banners to Lifetime Value

Let’s face it: Affiliate marketing gets a bad rap. Once considered a channel fraught with black-hat players, fraud, weak strategy, and an...

Investors Are Shying Away from Fluent Inc for Potential Problems with Spam and Data Sales

Fluent has for a few years been the golden boy for the co-reg industry. A company with little experience in online marketing outside of...

Latest news

Claim: Illya Shpetrik Outed as Head of Criminal Affiliate Network.

According to John Monarch, the CEO of the now defunct Bitcoin company Shipchain, a criminal mastermind by the name of Illya Sheptrik...

Uber Chief Claims Most Performance Marketing is Pure Fraud

Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud)...

Shipchain, Founded by John Monarch, Gets Shutdown via SEC Enforcement Action

John Monarch, Founder and CEO of Shipchain, had his company officially shut down by the Security Exchange Commission today. The USA Herald has...

FTC Sues Facebook for Social Network Monopolization

The Federal Trade Commission has announced that it has sued Facebook, alleging that the company is illegally maintaining its personal social networking...

REPORT: Nick Fiorentino Accused of Digital Theft by Zeeto Group

A lawsuit has been filed that alleges Nicholas Fiorentino started to headhunt several Zeeto Group employees for his affiliate marketing company, Internet...
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