Monday, October 18, 2021
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Marketing Madness

Amazon Deletes Tens of Thousands of Fake Reviews in the UK

Amazon deletes tens of thousands of reviews from its sites after two studies focus on use of fraudulent five-star reviews to promote...

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...

Button Announces Partnership with Awin Affiliate Network

 Button, a mobile commerce technology company, today announced the launch of Reach™, the company's newest product that offers its deep linking and...

FTC Sues Kevin Lipsitz of SuperGoodDeals.com for PPE Scam.

The Federal Trade Commission (FTC) filed a lawsuit against an online marketer for allegedly falsely promising consumers next-day shipping of face masks...

FTC Stops Thrive & Whole Leaf Organics Covid19 Scam (Again!)

The California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, is barred from continuing to...

The FTC, CBD and the Law During Covid19

Amid the COVID-19 pandemic, a number of cannabis companies that advertised CBD products as effective in preventing or treating COVID-19 without obtaining...

FTC Settles Another Health Claim Action

“Treats Chronic Pain… Clinically Proven… Smart Device… Approved by the FDA…” These are all claims the Federal Trade Commission (FTC) says defendants...

What Marketers Must Know About CBD Ads

An increasing number of celebrities and social media personalities are endorsing the use of cannabidiol (CBD) products through social media. Many of...

Affiliate Scammers Michael Giannulis and Michael Williams Named by Feds for $300 Million in Fraud

The Federal Trade Commission (FTC) cracked down a group of affiliate marketers who ensnared consumers into a fraud business coaching program called...

Covid19 Grows eSports Wager Affiliate Programs

Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announced that it has entered into several affiliate marketing partnerships with leading...

Latest news

What Are Micromoments?

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all...

FIGHTING AFFILIATE SCAMS WITH ANTI-FRAUD MECHANISMS AND STRATEGIES

PartnerMatrix CEO Levon Nikoghosyan explains how the company's affiliate marketing software platform can help affiliates and operators steer clear of fraud. The industry...

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform...
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