Thursday, March 28, 2024

Marketing Madness

Find A Way: The True Big Creative

Those with lots of gray hair in this business (including the authors) will recall that the eminent dean of measurement, the ironically named David...

From Gut Feelings to Gigabytes: The AI Marketing Metamorphosis

Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is...

SPO: Navigating the Cannibalistic Chaos of Ad Tech

Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines...

Is Streaming Truly the Future of Profit? An Insight into Hollywood’s Modern Dilemma

The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over...

The Comedy of Errors: Why Your Ads are 33% Irrelevant and Incredibly Hilarious

It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33%...

Email Marketing Law Update:  Google Announces New Requirements for Bulk Email Senders to Gmail

On October 3, 2023, Google released an announcement entitled “New Gmail protections for a safer, less spammy inbox.”  By February 2024, Google will require...

TAG Points the Finger: Juniper’s Allegedly “Flawed” Research

We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then, something comes...

Silver Surfers, Siri, and Strategy: Marketing’s Wondrous, Witty AI World

In a world where your toaster might soon ask about your emotional state, it's worth pondering if AI marketing is the future's brave new...

How Giants Like Netflix Are Circling Back to Cable’s Shadow

The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by...

The Murky Waters of Podcasting Ad Fraud

The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's...

The Great AI Masquerade: How Adtech’s Buzzword is Less Sci-Fi and More Sci-Why

In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as...

Direct Seller Defeats FTC Pyramid Scheme and Earnings Claims Allegations

In November 2019, the Federal Trade Commission filed a lawsuit against direct selling wellness company Neora, LLC (f/k/a Nerium International, LLC) and its Chief...

Is the Open Marketplace Done? The Slow Exodus from OMP to Direct-Sold Advertising

Ah, the digital age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they're omnipresent until...

Retail’s Cold War: The Screen That Froze the Supermarket Aisles

In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with...

Latest news

Cunningham’s Crusade, Zaneis’s Rebuttal: The Ad World’s Duel Over Deception

Sean Cunningham, assuming the role of the digital advertising world's chief provocateur, has decidedly thrown down the gauntlet, igniting...

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the media landscape, it's clear that a revolution is underway, one...

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers...

Must read

Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat

As we navigate the swiftly changing currents of the...

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