Thursday, February 25, 2021
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CATEGORY

Marketing Madness

Content Unlocking is a Growing Industry

As part of trying to expand our coverage of new parts of the industry, Performance Marketing Insider started a series of interviews with content...

Is Your CPA Affiliate Network a Complete and Total Fraud?

It seems that everyone and anyone is making a CPA Network right now. As soon as you turn around, some affiliate has signed up...

Would You Like Fries With That? – Effective use of cross-sales

Marketers do it.  Every marketer I've known does it.  I'm referring to the never-ending sale.  You've got your sale and then you have your...

Charlie Sheen Gave Me His Gmail Address – A Lead Validation Story

In my experience lead generation on the Internet can be summed up in one word, that word being garbage.  Now before my meaning is...

One Good Man: The Far Reaching Consquences of an Ethical Decision

I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President,...

What Google Doesn’t Want you to Know About Panda

Despite all the conversations about what Google is looking for when indexing pages, there is still one thing that they are completely focusing on:...

Epic Accused of Stealing: Says Accusation is Bogus

ADOTAS - Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers...

Lead Generation Can Drive Job Growth

My company is focused on generating consumer leads on the Internet. My typical client is a company selling their services or products through a...

Investors Leery When Affiliate Nexus Tax Bills Pending

Many online marketers are looking to take their businesses to the next level by seeking outside investments. However, pending legislation in many...

Affiliate PayPal Taxes & Asset Protection Strategies

As you may know, this year PayPal will start reporting the income received by many affiliates via the PayPal. While this is limited only...

Are Affiliates in Danger Legally from Affiliate Networks?

Affiliates need to pay attention; your affiliate network’s actions could get you in some serious trouble. If you think that as an affiliate you can just put any advertisement up, regardless of what it’s advertising, regardless of the claims, you are seriously wrong. Affiliate Networks already have a history of throwing their affiliates under the bus when it comes to lawsuits and blaming “rogue affiliates.” If you are making money from affiliate marketing, you need to examine whether your network is going to cause you financial harm or send you to jail.

Latest news

Biggest Scammer? Man Loses 200 lbs and Then Charged by Feds

Michael Giannulis was once a contestant on 'Extreme Weight Loss.' Now, the Federal Trade Commission says he sold fraudulent online business classes...

FTC Clarifies Social Media Advertising Policies

Attorneys Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Feb. 16, 2021....

Claim: Illya Shpetrik Outed as Head of Criminal Affiliate Network.

According to John Monarch, the CEO of the now defunct Bitcoin company Shipchain, a criminal mastermind by the name of Illya Sheptrik...

Uber Chief Claims Most Performance Marketing is Pure Fraud

Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud)...

Shipchain, Founded by John Monarch, Gets Shutdown via SEC Enforcement Action

John Monarch, Founder and CEO of Shipchain, had his company officially shut down by the Security Exchange Commission today. The USA Herald has...
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