Marketing Madness

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

According to the Federal Trade Commission, one of the world’s leading payment processing companies and its former executive will pay more than...

Tal Valariola and Itay Barak of Digital Platinum Limited for aiding the United States-based firm All In Publishing Charged.

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they...

The Federal Trade Commission announced it has sent 45 warning letters to marketers about  unsubstantiated claims that their products and therapies can...

As weeks are turning into months in our new normal, I’ve found it helpful to spend time focusing on the progress being...

Let’s face it: Affiliate marketing gets a bad rap. Once considered a channel fraught with black-hat players, fraud, weak strategy, and an...

Fluent has for a few years been the golden boy for the co-reg industry. A company with little experience in online marketing outside of...

Immunity supplements and express or implied COVID-19 prevention, treatment, cure or diagnosis-related representations are squarely within the crosshairs. Without limitation, a lack of competent and reliable scientific evidence with respect to the final product formulation - not just a single/handful of ingredient(s) - could prove disastrous for those hurriedly seeking to bring products to market without first ensuring that lawfully adequate substantiation is possessed prior to dissemination of claims.

Amazon banned Commission Junction and Skimlinks from Amazon starting in April from running Amazon's affiliate program. These affiliates will not earn a...

The Coronavirus outbreak has raised a number of issues relating to contractual performance obligations. An excuse for non-performance of contractual obligations may...

New research by Trustwave reveals that 26 per cent of spam is infected with malware. As a result spam filters are getting...

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.  You...

The Federal Trade Commission and Federal Drug Administration took action by sending warning letters to several companies for allegedly selling products using...