Friday, January 22, 2021
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CATEGORY

Marketing Madness

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the...

Amazon Deletes Tens of Thousands of Fake Reviews in the UK

Amazon deletes tens of thousands of reviews from its sites after two studies focus on use of fraudulent five-star reviews to promote...

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...

Button Announces Partnership with Awin Affiliate Network

 Button, a mobile commerce technology company, today announced the launch of Reach™, the company's newest product that offers its deep linking and...

FTC Sues Kevin Lipsitz of SuperGoodDeals.com for PPE Scam.

The Federal Trade Commission (FTC) filed a lawsuit against an online marketer for allegedly falsely promising consumers next-day shipping of face masks...

FTC Stops Thrive & Whole Leaf Organics Covid19 Scam (Again!)

The California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, is barred from continuing to...

The FTC, CBD and the Law During Covid19

Amid the COVID-19 pandemic, a number of cannabis companies that advertised CBD products as effective in preventing or treating COVID-19 without obtaining...

FTC Settles Another Health Claim Action

“Treats Chronic Pain… Clinically Proven… Smart Device… Approved by the FDA…” These are all claims the Federal Trade Commission (FTC) says defendants...

What Marketers Must Know About CBD Ads

An increasing number of celebrities and social media personalities are endorsing the use of cannabidiol (CBD) products through social media. Many of...

Latest news

Claim: Illya Shpetrik Outed as Head of Criminal Affiliate Network.

According to John Monarch, the CEO of the now defunct Bitcoin company Shipchain, a criminal mastermind by the name of Illya Sheptrik...

Uber Chief Claims Most Performance Marketing is Pure Fraud

Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud)...

Shipchain, Founded by John Monarch, Gets Shutdown via SEC Enforcement Action

John Monarch, Founder and CEO of Shipchain, had his company officially shut down by the Security Exchange Commission today. The USA Herald has...

FTC Sues Facebook for Social Network Monopolization

The Federal Trade Commission has announced that it has sued Facebook, alleging that the company is illegally maintaining its personal social networking...

REPORT: Nick Fiorentino Accused of Digital Theft by Zeeto Group

A lawsuit has been filed that alleges Nicholas Fiorentino started to headhunt several Zeeto Group employees for his affiliate marketing company, Internet...
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