Sunday, April 11, 2021
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CATEGORY

Marketing Madness

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access to data in a system or computer’ and we all...

Noteworthy Consent-Based TCPA Win for Lead Generators

Volkswagen launched a marketing campaign.  It paid dealerships nationwide to retain a third party to place service reminder calls to their customers. ...

FTC Enforcement Update: SCOTUS to Decide Agency’s Monetary Restitution Authority

The Supreme Court has started its new term.  FTC defense practitioners are watching closely as the Court is considering issues that may...

What Are LinkedIn Stories?

Instagram Stories and Facebook Stories have been around for a while now but have you heard of the latest social channel to...

Affiliate Scammer Peter Szatmari ordered to pay over $13.8M for role in binary options fraud

An affiliate marketer named Peter Szatmari must pay more than $13.8 million for fraudulently soliciting investors to open and fund binary options...

FTC: $145 Million in Coronavirus Fraud since January

More than 200,000 Americans have lost $145 million linked to the COVID-19 pandemic since the start of the year, the Federal Trade...

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the...

Amazon Deletes Tens of Thousands of Fake Reviews in the UK

Amazon deletes tens of thousands of reviews from its sites after two studies focus on use of fraudulent five-star reviews to promote...

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...

Latest news

Supreme Court TCPA ATDS Ruling a Big Win for Telemarketers

On April 1, 2021, the U.S. Supreme Court issued a unanimous decision in the matter of Facebook, Inc. v. Duguid that is...

Is John Monarch Behind a $100 Million Bank Scam?

John Monarch was promoted Heavily by Affiliate Summit Founder Missy Ward, raising lots of questions. The Securities and Exchange commission delivered an early...

FTC Releases 2020 Annual Highlights

On March 25, 2021, the Federal Trade Commission released its 2020 Annual Highlights, emphasizing the agency’s ongoing efforts to protect consumers. “Despite the challenges...

Marketing Fraud Continues to Grow in 2021, and Ad Companies Are Clueless

A new report from White Ops demonstrates that marketing fraud is growing, but that many in the online advertising space may not...

FTC Order Requires Company and Its Owner to Pay $146,249, and Stop Making Deceptive ‘Made in USA’ Claims

The Federal Trade Commission recently announced that a company that sells customizable promotional products such as wristbands, lanyards, temporary tattoos, and buttons,...
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