Anyone who has been online more than a few days has seen advertisements for websites that claim to be able to help you make major profits off of penny stocks. They often ask you to sign up for their email where they will shoot out the ‘hottest penny stock tips’ as they become available. While … Read more
In what many marketers will consider another attack on email marketing, Google has just announced that they will be moving the unsubscribe link from the bottom of messages up to the very top. The move, which they announced in a Google+ post, will make it easier than ever for people to quickly unsubscribe from marketing … Read more
Avenlo has been the secret behind powering top agencies, advertisers and marketers. They provide digital-verified and targeted audiences via Inbox placement across multi-screens that are interested in your products and services on a CPM, CPC and even CPA basis! Their proprietary platform was built by some of the best industry veteran technologists, utilizing best of … Read more
The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We reached out to email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation by Adknowledge, for the answers to questions everyone is asking. Email, as an industry, seems to be … Read more
According to a recently published study, brands that use affiliate marketing to promote their products or services are trusted significantly more than those that use other digital marketing strategies such as email marketing, social media marketing or even display advertising. The study surveyed 1128 online shoppers and 206 bloggers (who don’t use affiliate marketing to … Read more
Today, the email marketing experts at AdStation are releasing 11 Simple Secrets to Digital Marketing Success – a free ebook revealing digital marketing tips that improve click-throughs, likes, list growth, conversion and more. The email segment of parent company Adknowledge has dominated the email marketing space for several years with record earnings for publishers and recognition as … Read more
As was published here on PMI earlier this week, Email marketing is still the most effective way to build relationships and improve ROI (Read more HERE). While this is certainly true, it is also important to remember that the most effective strategies surrounding email marketing have changed over the years. In addition, there are many … Read more
With the rapid growth of social media marketing, content marketing and even the resurgence of using direct phone calls for marketing, there are some people worried that it will reduce the effectiveness of email marketing. Email marketing has been one of the most effective tools for marketers for many years. Despite the addition of new … Read more
Email marketing is one of the most important aspects of any online (or offline) business. Having a large and responsive list can help you make money almost on demand. When it comes to improving your list, you should always start by looking at your email open rates. After all, if people aren’t opening the emails … Read more
Marketers have long known that email marketing was one of the best tools they had to work with. A recent survey from Ask Your Target Market, however, has shown that it may be even more effective than previously believed. They found that in addition to building relationships with customers, email marketing is very effective at … Read more
Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization and Strategy, Taylor Kennedy, and Optimization Manager Lauren Pitchford from MECLABS. In this interview, part two of four, find out what visual elements you should include in your emails, how many … Read more
Over the weekend, Yahoo implemented a change to their email services which may be causing some major problems. The changes implemented essentially told all email companies, including Hotmail, Gmail, AOL and others, that any email that comes from a Yahoo.com email address should be bounced back as undeliverable if they fail a certain test. The … Read more
We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments … Read more
Email marketing has long been one of the most effective ways to drive conversions and build customer loyalty. It is an essential tool during almost every step in the sales cycle because it can help build brand recognition, trust and of course sales. A recent survey by Ascend2 and Research Underwriters asked B2B and B2C … Read more