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Email Marketing

Email Marketing

Rob Huey Talks Data and Email Verification

Heather Vale of Performance Marketing Insider talks with Rob Huey, CEO of Xverify, about their data verification services as well as their other brands,...
Pesach Lattin -
Email Marketing

Unmonitored E-Mail Not Violate Maryland SPAM Statute

On February 26, 2015, the Maryland Court of Special Appeals  held that a “from” e-mail address leading to an unmonitored mailbox was not false or...
Richard B. Newman -
Email Marketing

Email Processing Scams & Dee Juno

I hate when these Work-At-Home scams enter the performance marketing arena and even more when they claim that they are "hiring" people. This particular...
Pesach Lattin -
Email Marketing

Report: Search is Still Best Marketing for Conversions

Digital marketing today has an almost endless number of different channels available to help get your brand in front of potential customers.  Some are...
Pesach Lattin -
Email Marketing

SPAM Sent by Publishers Does Not Create Jurisdiction Over Digital Marketing Company

On December 18, 2014 in the matter of ZooBuh, Inc. v. Williams et al., the U.S. District Court for the District of Utah ruled...
Richard B. Newman -
Email Marketing

Top 11 Reasons You Should Add Click to Call to Your Paid Search Marketing

One night, I decided to order a pizza. After blankly staring at my PPC analytics for hours, tricking myself into thinking I could somehow...
Tommy Walker -
Email Marketing

California Court of Appeal Email Compliance Ruling on the Issue of Identifying Sender in Body of Commercial Email

The case is Roslowski et al. (“Plaintiffs”) v. Guthy-Renker LLC (“Guthy”). The gravamen of the allegations were that Guthy sent Plaintiffs unsolicited commercial email...
Richard B. Newman -
Email Marketing

Issues of Fact Regarding Material Misrepresentations In SPAM E-Mails Defeats Summary Judgment

On October 10, 2014, a federal district court judge in the matter of Wagner v. Digital Publ'g Corp. ruled that a triable issue of...
Richard B. Newman -
Email Marketing

Email Marketing Delivery Down? New Report Answers…

A new report from Return Path has been released, and sheds important information about the deliverability of email marketing messages.  While there has been...
Pesach Lattin -
Email Marketing

Eight Email Marketers Indicted for Fake Stock Tips via Email

Anyone who has been online more than a few days has seen advertisements for websites that claim to be able to help you make...
Pesach Lattin -
Email Marketing

Google Making eMail Unsubscribing Simpler

In what many marketers will consider another attack on email marketing, Google has just announced that they will be moving the unsubscribe link from...
Pesach Lattin -
Email Marketing

Want to know the best email marketing company at Affiliate Summit and leadscon?

Avenlo has been the secret behind powering top agencies, advertisers and marketers. They provide digital-verified and targeted audiences via Inbox placement across multi-screens that...
Pesach Lattin -
Email Marketing

How to Make Email Work

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We...
Pesach Lattin -
Email Marketing

Affiliate Marketing Builds trust with Shoppers

According to a recently published study, brands that use affiliate marketing to promote their products or services are trusted significantly more than those that...
Pesach Lattin -
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