Monday, September 27, 2021
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CATEGORY

Email Marketing

Getting Your Free Digital Marketing Right

Everyone knows that digital marketing is one of the fastest growing and most effective ways to build your business today.  Whether you’re just starting...

Purchase Performance Marketing Traffic with No Risk

How would you like to use an affiliate platform that allows you to bypass heavy testing with no risk? Heather Vale of Performance Marketing...

Matomy Invests in Email Marketing Firm Avenlo

Matomy Media Group, which is a global digital performance advertising company has announced that they have made a ‘strategic investment’ in the email marketing...

Mobile Email Clicks are Twice as Valuable as Desktop

Mobile is quickly becoming the dominant factor in marketing, and a new survey is making this even clearer than ever.  The survey, conducted by...

Rob Huey Talks Data and Email Verification

Heather Vale of Performance Marketing Insider talks with Rob Huey, CEO of Xverify, about their data verification services as well as their other brands,...

Unmonitored E-Mail Not Violate Maryland SPAM Statute

On February 26, 2015, the Maryland Court of Special Appeals  held that a “from” e-mail address leading to an unmonitored mailbox was not false or...

Email Processing Scams & Dee Juno

I hate when these Work-At-Home scams enter the performance marketing arena and even more when they claim that they are "hiring" people. This particular...

Report: Search is Still Best Marketing for Conversions

Digital marketing today has an almost endless number of different channels available to help get your brand in front of potential customers.  Some are...

SPAM Sent by Publishers Does Not Create Jurisdiction Over Digital Marketing Company

On December 18, 2014 in the matter of ZooBuh, Inc. v. Williams et al., the U.S. District Court for the District of Utah ruled...

Top 11 Reasons You Should Add Click to Call to Your Paid Search Marketing

One night, I decided to order a pizza. After blankly staring at my PPC analytics for hours, tricking myself into thinking I could somehow...

California Court of Appeal Email Compliance Ruling on the Issue of Identifying Sender in Body of Commercial Email

The case is Roslowski et al. (“Plaintiffs”) v. Guthy-Renker LLC (“Guthy”). The gravamen of the allegations were that Guthy sent Plaintiffs unsolicited commercial email...

Issues of Fact Regarding Material Misrepresentations In SPAM E-Mails Defeats Summary Judgment

On October 10, 2014, a federal district court judge in the matter of Wagner v. Digital Publ'g Corp. ruled that a triable issue of...

Email Marketing Delivery Down? New Report Answers…

A new report from Return Path has been released, and sheds important information about the deliverability of email marketing messages.  While there has been...

Eight Email Marketers Indicted for Fake Stock Tips via Email

Anyone who has been online more than a few days has seen advertisements for websites that claim to be able to help you make...

Latest news

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...

Breaking: Google and Doubleclick Exposed as Major Financial Partners with Fake News Sites

The top-10 most credible ad firms accounted for 66.7% of ad traffic on fake news websites, and another 55.6%% ad traffic on low-quality websites.

Inside Instagrams Affiliate Plan

Good news: Instagram has upped its game once again from a creators point of view. In the rush to make the platform...

Congressional Commerce Subcommittee Democrats Seek to Advance FTC Act 13(b) Reform Legislation

On May 27, 2021, the House Energy and Commerce Committee’s Subcommittee on Consumer Protection and Commerce sought to advance H.R. 2668, a...

Feds Charges First Person Under Covid19 Scam Laws

A St. Louis-based chiropractor became the first person charged under a new federal law aimed at protecting Americans from fraudulent COVID-19 claims. Eric...
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