Performance marketing has become the fast-food option of the digital age—convenient, tempting, and delivering instant satisfaction. However, just like a diet of burgers and fries, the long-term consequences are far from healthy. The race to capture clicks and conversions is wreaking havoc on brands, chipping away at long-term value while feeding a culture of immediate … Read more
Let me paint you a picture: I’m sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to Oracle for a king’s ransom, and then had the audacity to not sail off into the sunset. Instead, he’s back at it with Montauk Labs, tinkering away like some mad scientist … Read more
Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning jog. No, Raj’s block is more like an endless digital loop, filled with broken banner ads, DSPs, SSPs, and a short but intense detour into cannabis—because why stick with one volatile … Read more
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you’re already behind. Gone are the days when Black Friday was the starting line for holiday shopping. Now, we’ve got October Prime Days and Halloween promotions that are practically the new Thanksgiving. If you’re … Read more
Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar where all the drinks are on fire. With over 15 years of experience under her belt, she’s navigated an industry that has transformed so dramatically that even staying in the same … Read more
We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic jam. Right now, we’ve got a DSP market that’s bloated, overcooked, and way past its expiration date. And I don’t know who needs to hear this, but most of them aren’t doing anything new or useful. … Read more
Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day with algorithms or gadgets but with a deep-seated love of data and a refusal to take marketing at face value. From chemical engineer to marketing exec, Jackson is the ultimate plot twist. She’s one of those … Read more
Chris Koehler, Twilio’s Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while making it sound like he’s reading from a teleprompter at a TED Talk. No, this guy’s the real deal—think of him as the marketing world’s Swiss Army knife. Koehler’s resume reads like a “choose your own … Read more
Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most marketers can even remember. He’s been preaching the importance of attention metrics since the early days of the internet, back when we were all still marveling at the sound of dial-up modems and clicking on banner … Read more
Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention, you might just miss the whirlwind that is her career. With more than two decades of experience stretching across the media landscape—radio, print, TV, and digital—Stacy is no stranger to navigating … Read more
David Rabin, Lenovo’s CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone else frantically tossing chips around and says, “Let’s not lose our heads here, folks.” He’s seen more martech trends come and go than most of us have had bad lattes. But … Read more
Alright, everyone, hold onto your overpriced coffee cups because today we’re diving deep into the psyche of one of ad tech’s OG disruptors—Dave Morgan. You know, the guy who’s been playing 4D chess in TV advertising while the rest of you are still trying to figure out how to beat the algorithm on TikTok. Morgan, … Read more
If there’s one person who could navigate the mind-numbing intricacies of the digital ad ecosystem and still walk away with a smirk, it’s Anthony Katsur. I really like this guy. As the CEO of IAB Tech Lab, Katsur doesn’t just know where the proverbial bodies are buried in the industry—he probably had a hand in digging … Read more
So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again. And this time, it’s not just for some regulatory wrist slap or to pay a fine that barely dents their Scrooge McDuck-level vaults. No, this time, Uncle Sam is out for … Read more
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