Tuesday, October 20, 2020
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AUTHOR NAME

Pesach Lattin

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Why Email Marketing Works Better Than Social Media

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering...

Binary Option Fraudsters & Affiliates Caught by US SEC

The US Securities and Exchange Commission (SEC) hit affiliate marketers related to binary options schemes with record fines this year. Timothy Atkinson,...

How Does Predictive Advertising Work So Well?

Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. Predictive algorithms are everywhere. In an age when...

StubHub Accused of Massive Cheating of Affiliates

Secondary ticketing site StubHub has just been named in a lawsuit by Spotlight Ticket Management, which alleges that StubHub has violated federal...

Yes, Most of Influencer Marketing is Fraudulent

As an industry that has a history of settling for vanity metrics, influencer marketing is particularly susceptible to fraud. Recently, CBS reported that influencer...

VICE Claims CBD Lawsuits Might Kill Industry

Since the Food and Drug Administration can’t figure out whether supplements that contain cannabidiol, the marijuana-adjacent oil known as CBD, are legal, can...

Why is Snoop Dog Promoting an Illegal Debt Relief Scam?

Facebook ads illegally promoting a debt relief scam seem to be all over the internet -- and feature celebrity rapper and marijuana...

FTC Cracking Down on CBD Cosmetic Marketing

The Food and Drug Administration (“FDA”) is cracking down on CBD. The government agency has confirmed that it sent new letters to...

Yes, CBD in Food Still Illegal In New York

If you look around the thousands of stores and shops across New York that sell CBD products, you’d probably answer “Yes, of...

Marketers Caught Bribing Facebook Contractor

A Facebook Inc. contractor has been fired for taking thousands of dollars in bribes from a shady marketing firm that had already...

You Must Have A ClickWrap Agreement or Risk Lawsuits

In today’s world of e-commerce, a person cannot buy something online, subscribe to a service, or join a club or organization without...

Risk Free Skin Offer Scam Forced to Refund

Nearly 80,000 consumers who signed up for “risk-free” trial offers for skin care products but were then enrolled in programs with recurring...

Pace Lattin Reports: How to Avoid Common Holiday Scams

It's the most wonderful time of the year... for holiday scammers. While everything is merry and bright, people are out there with...

FTC Issues Influencer Guidelines

Influencer marketing is now a multi-billion-dollar industry used by big brands and small businesses alike. The release of...

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Affiliate Scammer Peter Szatmari ordered to pay over $13.8M for role in binary options fraud

An affiliate marketer named Peter Szatmari must pay more than $13.8 million for fraudulently soliciting investors to open and fund binary options...

FTC: $145 Million in Coronavirus Fraud since January

More than 200,000 Americans have lost $145 million linked to the COVID-19 pandemic since the start of the year, the Federal Trade...

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the...

Nutraclick Fined by FTC

Boston-based supplement marketer NutraClick LLC and its two officers have agreed to pay $1.04 million and be banned from negative option marketing...
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