Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere meaningful. But what if you had a way to ensure your brand’s confetti didn’t end up… Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made… Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at… Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple
First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. … From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as… Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers
The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no mistake—this isn’t a Star Wars sequel. The battlefield? Our living rooms. The players? Roku, Samsung, Amazon,… The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom
Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll leave you scratching your head—or maybe just nodding along while pretending to understand why he’s calling… Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)
Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical artificial intelligence (AI). The pitch? Hyper-targeted ads that not only know… Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results
Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a sector that has lost itself in a linguistic labyrinth. In his view, it’s time to stop… Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer… Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your… Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent years accumulating more fat than muscle. For two decades, ad tech has lurched from manual insertion… AdTech’s Great Purge: The Last Stand of the Bloat Masters
Alright, folks, let’s talk about adtech’s latest punching bag: curation. It’s the kale of programmatic—good for you, sure, but nobody wants to chew on it unless it’s blended into something that hides the bitterness. But… Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money… From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down