Saturday, April 20, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your...

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry as notorious for its ethical...

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught pants down in a scandalous cha-cha with adtech sleaze. Let's paint the picture: imagine adtech...

Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled

Let's skip the small talk.  Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and...

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths...

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional wizard of the digital realm whose career zigzags through the labyrinth of digital marketing with...

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust....

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

[youtube https://www.youtube.com/watch?v=thFi6GYWJY8?si=jxyPU_rJ8QyEIzVu&autoplay=1&w=560&h=315] Let's get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one long, hard look...

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where...

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...