Monday, January 17, 2022
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AUTHOR NAME

Pesach Lattin

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Racist Nazi Scammer: Paige Thompson of Silverline CRM

Do not do business with Silverline CRM until they get rid of this employee: she is posting anti-Jewish, pro-racist, nazi-like posts all...

Alessandro Benigni: Racist, Money Launderer and Scammer Bitcoin

Unfortunately, Bitcoin scams are probably the vast majority of "bitcoin investments" and this guy is no different. Not only is...

Is Affiliate Marketing Just Corrupt?

Despite all the growth in the industry in the last 20 years, with everything from the now almost defunct Performance Marketing Association,...

Insider: Dan Bilzerian Faked Entire Instagram Account

A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of...

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access to data in a system or computer’ and we all...

What Are LinkedIn Stories?

Instagram Stories and Facebook Stories have been around for a while now but have you heard of the latest social channel to...

FTC: $145 Million in Coronavirus Fraud since January

More than 200,000 Americans have lost $145 million linked to the COVID-19 pandemic since the start of the year, the Federal Trade...

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the...

Nutraclick Fined by FTC

Boston-based supplement marketer NutraClick LLC and its two officers have agreed to pay $1.04 million and be banned from negative option marketing...

Amazon Deletes Tens of Thousands of Fake Reviews in the UK

Amazon deletes tens of thousands of reviews from its sites after two studies focus on use of fraudulent five-star reviews to promote...

Inside Sam’s Clubs Affiliate Marketing Program

By leveraging Rakuten Advertising’s expansive publisher network and Button’s new deep linking and app-tracking Reach technology, Sam’s Club is among the retailers that have...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

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Inside The King Of Advertising Fraud and Russia

Move over Scott Richter, a Russian man who once described himself as the “king of fraud” for his role in orchestrating a...

Tips in Incorporating Web Analytics and Digital Marketing Analytics to Grow Your Business

For most companies trying to make a living in today's competitive business landscape, it can...

What Are Micromoments?

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all...

FIGHTING AFFILIATE SCAMS WITH ANTI-FRAUD MECHANISMS AND STRATEGIES

PartnerMatrix CEO Levon Nikoghosyan explains how the company's affiliate marketing software platform can help affiliates and operators steer clear of fraud. The industry...

FTC Testifies Before Congressional Subcommittee on Legislation to Restore Enforcement Authority

The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee on Consumer Protection and Commerce on legislation to modify the FTC’s...
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