Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating system slated for 2025, and it’s not your average tech update. This is a full-blown… The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t entirely sure where it was going. I envisioned a space to unite adtech, marketing, media,… From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream
Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole. In their infinite wisdom, TTD has rebranded their “Audience Excluder”… The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion
PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The ad tech world is buzzing, debating whether this is a bold… PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?
Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis,… The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce
Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public data breach, and a stock price in freefall have the company… Zeta Global: AI Hype, Data Breaches, and Damage Control
If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just… Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut
The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of course, endless caffeine refills. If you’ve ever wondered what happens when publishers get together to discuss… AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety
It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape if you’ve been within five feet of an industry panel or LinkedIn post. Depending on who’s… Streamlined or Screwed? The Real Cost of Curation for Publishers
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud, wasted impressions, and low-viewability placements. For a market dominated by IAS… Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts
Picture this: Integral Ad Science (IAS), the stalwart of ad verification, is sitting pretty as KKR – private equity’s favorite cash-cow whisperer – comes calling, ready to lay down a stack of cash for one… Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?
If you think mobile gaming ads are as enjoyable as a root canal, you’re not alone. But guess what? Elad Stern, President and co-founder of Odeeo, is here to shake things up—and he’s not asking… Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules
Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with all the elegance of a catapult through a stained-glass window. Forget… The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV advertisers. This partnership is all about corralling the so-called “cord-cutter” crowd, using an arsenal of data… Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord