Twitter did big things for their advertising name when they released Promoted Tweets and Promoted Accounts, allowing for Twitter to effectively be used for marketing purposes. As any company that is new in advertising will do, Twitter has announced some new improvements to their marketing opportunities. Twitter has announced that they will now be allowing … Read more
Researching marketing trends and performance on the web is a common practice among marketers of all sorts. Finding studies and reports focused on mobile marketing today is not hard, as they are everywhere. However, the Mobile Marketing Association (MMA) has just released a study that reports information that I have never really noticed before. Their … Read more
Viewability is one of the more important factors that marketers have to take into consideration when dealing with multiple ad campaigns at a time. It is definitely not always an easy task to measure the viewability of ads, especially with the larger campaigns. The IAB even details some of the better ways for the ad … Read more
Seems that SiteScout has been fully integrated into Google Ad Exchange, which is obviously one of the top sources for media opportunities. This should make a lot of media buyers happy with access to over 7,000 premium sites. According to SiteScout: Google has some of the highest-quality inventory available, and we strongly recommend testing your … Read more
Yesterday, I wondered just how the lawsuit between Apple and Samsung would affect the mobile marketing community as well as the smartphone market. I was under the impression that Apple would be taking a huge step toward the front spot in the mobile platform race. In effect, I thought that this would cause marketers that … Read more
Murray Newlands interviews Alexander Tsatkin, also known as the “Angry Russian” about the Five biggest mistakes in mobile marketing that affiliates and marketers make. He gave a similar presentation during Affiliate Summit East 2012, so now you get to see (for free) a summary of what he talked about, plus a great and informative slideshow … Read more
Arguably the most important topic that anyone was talking about near the end of last week was the lawsuit between Apple and Samsung regarding product patents. It appears that Apple had a problem with how similar the innovative technologies of Samsung’s Android devices were to the technologies that make Apple’s iPad and iPhone what they … Read more
Social media marketing can be achieved on countless networks around the internet, but the networks that most marketers show interest in are Twitter and Facebook. They are used all over the globe, and both have their own unique advantages for marketers, both online and on mobile. Facebook, however, offers a lot more opportunity to advertisers … Read more
There are many marketers that have always relied on DoubleClick AdPlanner to help them found out anything they need to know regarding analytics of websites from all over. The Google run software allowed for marketers to keep track of the on goings of websites of interest and even their own sites. This week, though, along … Read more
YouTube’s system of TrueView ads (skippable video advertisements that play before the video a user is trying to view) have worked quite well for the company thus far. Giving the advertiser the ability to pay only for the advertisements that users view in full, YouTube has pioneered a new, more effective way to market to … Read more
Advertisers are always looking for the next best website, search engine, or mobile app to advertise on. Of course, the big thing now is social media, whether it be on desktop platforms or mobile. Social network mobile apps are popping up with big numbers in the advertising world, and they bring in quite a bit … Read more
When I first checked out Pinterest and did some reading on how it could become a hot commodity in internet marketing, I was reasonably convinced that advertising on the network would become comparatively popular. I originally thought that it may have been one of the more exciting networks for advertisers to use, giving them an … Read more
Back in 2011, there were countless articles and studies stressing the importance of optimizing websites for mobile devices. Everyone could see that the entire world of digital marketing and online business was quickly going mobile, but there are still a substantial amount of websites that have still not been optimized for smartphones. With all the … Read more
You have to have wondered what happened with LeadCola this week, when hundreds of publishers received emails sending them to the infamous “GoogleHammer” dick-rolling site, exclaiming that it was a great new offer. After their logins were posted publicly by perhaps a former disgruntled employee, several mass emails were sent out by their systems that … Read more
© Your Copyright Message
