Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Why So Much Fraud in Online Advertising?

I’ve been tracking down fraudsters for quite a bit, first for the US Secret Service, and then in the advertising industry in my publications. Nothing really irks me so much...

Is Roblox the Metaverse?

More on Roblox and the Metaverse. I'm absolutely fascinated with Roblox because it seems to have done what Facebook WANTS to do, years ago. And continues to do well. Roblox...

OTT Advertising is Growing in Leaps and Bounds

Cord cutting has grown substantially since 2015. Currently, only 56% of Americans report watching TV through cable or satellite, down from 76% in 2015. However, 78% of consumers living...

Are You Down with OTT?

I spent part of the week speaking to experts in OTT advertising, and frankly I was amazed how much this has grown in the last two years. OTT advertising is...

Will Twitter Ditch Advertising under Musk?

"And no ads," Musk said. “The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive," Musk explained.With those words, marketers, advertisers and...

How did Google Strangle the Digital Marketplace?

About 15 years ago, Alphabets Inc.’s Google bought YouTube for $1.65 billion, a platform that had only been around for less than two years. Back then, there were about 25 million videos available...

Inside The King Of Advertising Fraud and Russia

Move over Scott Richter, a Russian man who once described himself as the “king of fraud” for his role in orchestrating a multimillion dollar crime spree was sentenced Wednesday to...

What Are Micromoments?

Performance marketing is the latest buzzword because it’s a must when it comes to optimising your brands’ digital marketing strategy. But with all the pressure to perform, reaching your goals can be overwhelming;...

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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