Tuesday, November 24, 2020
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AUTHOR NAME

Pesach Lattin

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Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Insider: Dan Bilzerian Faked Entire Instagram Account

A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of...

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access to data in a system or computer’ and we all...

What Are LinkedIn Stories?

Instagram Stories and Facebook Stories have been around for a while now but have you heard of the latest social channel to...

FTC: $145 Million in Coronavirus Fraud since January

More than 200,000 Americans have lost $145 million linked to the COVID-19 pandemic since the start of the year, the Federal Trade...

Why EU Ad Revenues Are Dropping Fast Because of Google

It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are...

Netflix Gets Rid of Free Version Everywhere

Tony, over the years, Netflix has offered seven-day free trials and even occasionally a 30-day free trial. The company has said the...

Nutraclick Fined by FTC

Boston-based supplement marketer NutraClick LLC and its two officers have agreed to pay $1.04 million and be banned from negative option marketing...

Amazon Deletes Tens of Thousands of Fake Reviews in the UK

Amazon deletes tens of thousands of reviews from its sites after two studies focus on use of fraudulent five-star reviews to promote...

Inside Sam’s Clubs Affiliate Marketing Program

By leveraging Rakuten Advertising’s expansive publisher network and Button’s new deep linking and app-tracking Reach technology, Sam’s Club is among the retailers that have...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Button Announces Partnership with Awin Affiliate Network

 Button, a mobile commerce technology company, today announced the launch of Reach™, the company's newest product that offers its deep linking and...

FTC Stops Thrive & Whole Leaf Organics Covid19 Scam (Again!)

The California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, is barred from continuing to...

The FTC, CBD and the Law During Covid19

Amid the COVID-19 pandemic, a number of cannabis companies that advertised CBD products as effective in preventing or treating COVID-19 without obtaining...

Latest news

Insider: Dan Bilzerian Faked Entire Instagram Account

A marketing firm is claiming that social media influencer Dan Bilzerian, the CEO of Ignite International Brands (CN: BILZ) is one of...

Growth Hacking Marketing: From the Experts

According to the Oxford dictionary, hacking is ‘the gaining of unauthorized access to data in a system or computer’ and we all...

Noteworthy Consent-Based TCPA Win for Lead Generators

Volkswagen launched a marketing campaign.  It paid dealerships nationwide to retain a third party to place service reminder calls to their customers. ...

FTC Enforcement Update: SCOTUS to Decide Agency’s Monetary Restitution Authority

The Supreme Court has started its new term.  FTC defense practitioners are watching closely as the Court is considering issues that may...

What Are LinkedIn Stories?

Instagram Stories and Facebook Stories have been around for a while now but have you heard of the latest social channel to...
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