Thursday, April 18, 2024

Most recent articles by:

Mandy O'Brien

Mandy's role as Senior Director of Affiliate Services enables her to work with a vast group of clients who utilize Pepperjam's Elite service offering. She guides her team in the execution of program management, while providing strategic oversight for the channel to ensure client's goals and expectations are met.

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

The Affiliate Maturity Curve: Graduating from Banners to Lifetime Value

Let’s face it: Affiliate marketing gets a bad rap. Once considered a channel fraught with black-hat players, fraud, weak strategy, and an overall lack...

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Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

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How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

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From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

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Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

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When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

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The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

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Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning

Guess what digital warriors and keyboard pundits? We're not...