Sunday, April 11, 2021
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Komal Helyer

As a part of the leadership team at Pure360 I am responsible for the market segmentation, positioning, demand generation, customer retention and growth programmes, product launches, content creation and direction of the marketing department. The focus is on business growth through supporting marketing strategies that are fully aligned to the customer lifecycle and reflective of buying behaviours.

Five Email Marketing Trends You May Have Missed

Many marketers share a common predicament; they often understand the strategic value of using technology to improve customer engagement, but they don’t...

Latest news

Supreme Court TCPA ATDS Ruling a Big Win for Telemarketers

On April 1, 2021, the U.S. Supreme Court issued a unanimous decision in the matter of Facebook, Inc. v. Duguid that is...

Is John Monarch Behind a $100 Million Bank Scam?

John Monarch was promoted Heavily by Affiliate Summit Founder Missy Ward, raising lots of questions. The Securities and Exchange commission delivered an early...

FTC Releases 2020 Annual Highlights

On March 25, 2021, the Federal Trade Commission released its 2020 Annual Highlights, emphasizing the agency’s ongoing efforts to protect consumers. “Despite the challenges...

Marketing Fraud Continues to Grow in 2021, and Ad Companies Are Clueless

A new report from White Ops demonstrates that marketing fraud is growing, but that many in the online advertising space may not...

FTC Order Requires Company and Its Owner to Pay $146,249, and Stop Making Deceptive ‘Made in USA’ Claims

The Federal Trade Commission recently announced that a company that sells customizable promotional products such as wristbands, lanyards, temporary tattoos, and buttons,...
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