Short and sweet, if you are not already being paid to generate social media actions for your advertisers you probably will be soon enough. And if you are an advertiser and have not thought about what social media actions mean to your sales it’s probably time to begin crunching the numbers. The word “like” is … Read more
Ok so I’ll admit the title was a blatant act of sensationalism. Sorry about that. But when I read about Amazon’s entry into the tablet market, the Kindle Fire, I had sudden visions of the chess club champion sucker punching the quarterback of the football team. Is Google the quarterback in that analogy? Of course … Read more
All the fuss over Netflix yesterday started me thinking about what a great day it is to be an affiliate marketer with a nice opt in email list of people who may be (or until recently were) Netflix customers. In case you are making the universal monkey face that signals confusion I’ll explain. Netflix apparently … Read more
Let’s play some word association. Ready? Amazon.com Now, please tell me the first thing in your mind was the name “Benedict Arnold”. No? Well hold that thought for a moment and I’ll ask you again in a minute. If you work anywhere near affiliate marketing and have been conscious during the last few months then … Read more
Email marketers will likely feel a bit of déjà vu here but at the risk of sounding like an echo I’m going to say it. The Wild West days are nearing an end for SMS marketers. In particular I’m referring to rules, best practices, etc. that exist and are evolving due to the increasingly popular … Read more
My two year old son loves my smart phone. I would go so far as to say he is much fonder of it than I am. It was only because of his affection for the phone and its capacity to amuse that I made a discovery that led to me writing this. Recently I went … Read more
Performance marketing is all about change. While today’s buzz may be mostly about mobile marketing, tomorrow’s hot topic could easily be video. According to Borrell & Associates, “Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.” For marketing professionals 1/3rd of any overall advertising budget is … Read more
Home warranty, one of my recent topics, generated quite a few questions from readers. I would like to address some of them here for the benefit of others who might be curious. If you missed the first article on home warranty leads you can click here to see an example of the type of lead … Read more
Craig Swerdloff and his company LeadSpend want to help email marketers clean up their acts. That is to say they’d like to help marketers avoid databases full of bogus email addresses and other undesirable elements that could hamper an otherwise smooth-running email marketing operation. With the average email inbox becoming increasingly more challenging for even … Read more
Lead generation is an obvious fit for companies that have email marketing capabilities. No lead produced on the Internet these days is stronger in my experience than those that originate from email publishers. And of course email marketers know how to make a list of opt-in email addresses produce again and again which makes their … Read more
Quick, name a film starring Daniel Baldwin! Time’s up. Can’t do it? Don’t worry, neither can most people. Truth is, though he’s still more famous than the average lead generation guy he’s still “that” Baldwin brother. Every family has the underdog I guess. For the family of warranty and extended service plans I’d say home … Read more
Marketers do it. Every marketer I’ve known does it. I’m referring to the never-ending sale. You’ve got your sale and then you have your up-sale but you can’t forget your cross-sale, down-sale, and…well you get it. It’s not that I’m knocking the idea of maximizing customer value as quickly as possible. As long as everything … Read more
In my experience lead generation on the Internet can be summed up in one word, that word being garbage. Now before my meaning is mistaken let me be clear. Without validation in place on either the producer or the recipient’s side online leads tend to include way too much fake or incorrect information. Though it … Read more
I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President, George Washington. Ferguson, the inventor of the breech loading rifle, had in his sights General Washington, alone except for one other horseman, but chose not to fire on him when he … Read more