Most recent articles by:

Kevin Wallach

http://www.paradoxm.com

Kevin Wallach has worked in Internet Performance Marketing for seven years. He currently runs Paradox M, Inc. based in Dallas Georgia. Specializing in lead generation he also has experience with list management, SMS advertising, and offline media. A self-proclaimed family guy, Kevin is also passionate about his professional life, writing, history, social and professional activism, and living a balanced life.

Marketing Madness

Like Cash? How about cash for Likes?

Short and sweet, if you are not already being paid to generate social media actions for your advertisers you probably will be soon enough. ...

Kevin Wallach - 2011-11-22

Marketing Madness

Amazon’s Sneak Attack on Google (and You)

Ok so I'll admit the title was a blatant act of sensationalism. Sorry about that. But when I read about Amazon's entry into the...

Kevin Wallach - 2011-09-30

Marketing Madness

Netflix subscribers today, your subscribers tomorrow.

All the fuss over Netflix yesterday started me thinking about what a great day it is to be an affiliate marketer with a nice...

Kevin Wallach - 2011-09-20

Marketing Madness

Amazon Takes Deal Screws Affils

Let's play some word association. Ready? Amazon.com Now, please tell me the first thing in your mind was the name "Benedict Arnold". No? Well hold that...

Kevin Wallach - 2011-09-08

Marketing Madness

SMS Marketing Regulation & Guidelines

Email marketers will likely feel a bit of déjà vu here but at the risk of sounding like an echo I’m going to say...

Kevin Wallach - 2011-08-30

Marketing Madness

Smart phone Apps & Copyright Infringement

My two year old son loves my smart phone. I would go so far as to say he is much fonder of it than...

Kevin Wallach - 2011-08-22

Leaders

Jean Maurice Touboul Makes Video Watchers Click-Happy

Performance marketing is all about change. While today’s buzz may be mostly about mobile marketing, tomorrow’s hot topic could easily be video. According to...

Kevin Wallach - 2011-08-21

Marketing Madness

Home Warranty Leads: Questions and Answers for Marketers

Home warranty, one of my recent topics, generated quite a few questions from readers. I would like to address some of them here for...

Kevin Wallach - 2011-08-18

12 Page 1 of 2

Must read

CTV/OTT Streaming2024-04-19

Kevin Wallach

Must read

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

ARCHIVE

How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Must Read

Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules

FTC Impersonation Rule Now in Effect

From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Hot Topics

About Us

Follow Us

UrbanObserver

Kevin Wallach

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us