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James Wallace

James Wallace is a serial entrepreneur, tech startup crazy, lean practitioner, social change agent and perpetual traveller. He surrounds himself with a steady stream of ad-tech, SaaS and mobile app startups. James is dedicated to eliminating fraud, removing industry gatekeepers, and supporting entrepreneurs in figuring out ways to do it better and deliver more value to their users.
Lawyers Run The World

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste.  We define “lost” as: spent with no possibility of seeing any return.  The digital marketing...
James Wallace -

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Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

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Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...
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Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Welcome to the raucous arena of digital advertising, a...
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Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Oh, to be an advertiser in the frenzied, fragmented...
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How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method

If you've ever wondered who's really pulling the strings...
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From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods

Welcome to the digital frontier, a sprawling cyber-scape where...
Lawyers Run The World

Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About!

Forbes: Once a bastion of business journalism, now caught...
Adtech

When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra

Ah, the scent of corporate intrigue is wafting down...
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The Legend of Sean Black: Navigating the Digital Marketing Cosmos

Welcome to the world of Sean Black, an unconventional...
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Forbes’ Secret Fraud Garden of Ads: Where Clicks Go to Die

Oh, the digital age – a time when innovation...

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