Wednesday, August 12, 2020
- Advertisement -

AUTHOR NAME

Alexander Kesler

1 POSTS
0 Comments
Alexander is a visionary B2B digital marketer with over 15 years of experience. Focusing on solutions for B2B demand generation, digital marketing, ABM, Intent and AI driven lead generation, among others, Alexander embraces innovation and turns concepts and methodologies into products and programs that drive ROI. As founder and president of INFUSEmedia, a data-driven B2B demand generation engine, Alexander leads a global team that executes campaigns across all industries and company sizes. He leverages his market knowledge and industry expertise to help his team deploy a suite of innovative offerings and campaigns that deliver revenue growth for over 400 clients. Always on the pulse of digital marketing, Alexander created the Conversion Architecture system, a website design methodology that addresses the needs of every possible user type to increase the likelihood that a site visitor will take action and convert into a lead. Additionally, he frequently contributes to a variety of trade and vertical publications. A graduate of Babson College, Alexander earned a B.S. in entrepreneurship.

Why Email Marketing Alone Isn’t Good Enough

Email can provide you with one of the most effective tools in your marketing toolbox. If you craft your messages well, you could join...

Latest news

Feds Go After Golden Sunrise Nutraceuticals for Fake Covid19 Cure

The Federal Trade Commission (FTC) sued Golden Sunrise Nutraceutical for allegedly deceptively advertising its $23,000 COVID-19 treatment plan as “FDA accepted.” Golden Sunrise...

Why Evergreen Messages Fail During Covid19

If advisors want to reach clients, they should make it timely and personnal, according to Snappy Kraken CEO Robert Sofia. During the market...

FTC Starts Scammer Search Engine

The Federal Trade Commission (FTC) has created a search tool for researching information about identity theft and other fraud issues specific to...

Lead Generation Platform Developer TCPA Liability Considerations

As previously blogged about here, software developers that are engaged to design lead generation management platforms for third-party use in conjunction with...

Every CPG Brand will be a Direct Response Brand Going Forward

Sometimes it takes a crisis to challenge conventional wisdom. Not long ago, an imaginary line separated brand marketing, with its focus on...
- Advertisement -