Tuesday, November 24, 2020

Amazon Goes After Marketers.

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Pesach Lattin
Pesach Lattinhttp://pacevegas.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Amazon stopped multiple affiliate marketing fraud schemes across the United States to protect customers from bogus emails and phone calls.

Amazon filed three lawsuits in Georgia, Michigan, and Texas to stop fraudulent affiliate marketing schemes.

The schemes identified in the lawsuits spammed email addresses with Amazon branded-emails to entice those receiving the emails to click on the links.

The traffic was then directed to other online marketers operating phony Amazon-branded surveys. Amazon shut down the schemes at issue in the lawsuits.

In Michigan, the defendants have agreed to a court order prohibiting them from using Amazon’s brand.

In a separate scheme, Amazon also stopped fake Amazon-branded email campaigns run by companies and individuals in Colorado and California.

These actions follow last year’s lawsuit against an Illinois-based affiliate marketer, First Impression Interactive, Inc., and its owners who were responsible for advertising fake work-from-home jobs with Amazon.

As a result of Amazon’s efforts, First Impression and its owners are now prohibited from using Amazon’s brand in any future marketing.

 

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