Monday, August 3, 2020

How to establish a brand in 10 Steps

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Tushar Balchandani
Tushar Balchandani is a blogger and a digital marketer. And he has been working on 91airconditioners since 2019. From his childhood days, he was interested in electronics and this interest pushed him in the blogging world.

Here are the 10 easy steps on how to eastablish you brand for your business:

1. Start by defining your brand

Review the service or product your business offers. Pinpoint the space in the market it occupies, and research the rational and emotive needs and concerns of your customers. Your brand character will promote your business, connect with your customer base and differentiate yourself inside the market.

2. While building your brand, think of it as a person

Every one of us is an individual whose character is made up of beliefs, purposes and values that define who we are, and whom we connect with. And our personality determines how we react or behave in different situations, how we dress, and what we say. Of course, for people, it’s rare and intuitive that you even consider what your own character is. But when you are building a brand it is important to have that understanding.

3. Consider what is driving your business

What is its purpose, what does it believe in, and who are its brand heroes? These things can help you establish your emotive brand positioning and inform the character and identity for brand communications.

4. Aim to build long and everlasting relationships with your customers

Don’t dress up your offering and raise expectations that finally result in broken promises, create trust with honest branding – always be clear who your company is and be true to the values that drive it on regular basis.

5. Speak to your customers with a consistent tone of voice

It will help reinforce the character of your business and clarify its offering so customers are aware of exactly what to expect from the service or product.

6. Don’t repeat the same message in the same way over and over again

Instead of this, aim to make your key messages work together to build a coherent identity.

7. Don’t try to copy the look of chains or big brands

Try to carve out your distinctive identity. And there is a huge consumer trend towards independent establishments, and few chains are in fact trying to copy an independent feel to capture some of that market. Truly independent operators can easily leverage their status to attract more customers who are always looking for something more authentic and original, that aligns with how they feel about themselves.

8. Be innovative, daring and bold – stand for something you believe in

Big and reputed brands are encumbered by large layers of bureaucracy, preventing them from being reacting and flexible to the ever-changing needs of their customers. And those layers of decision-makers can automatically make it hard for them to be daring with their branding.

9. Always consider your branding when communicating or talking with your customers

Don’t ever lose your pride or dilute your brand positioning with indiscriminate discounting. And try to offer more, rather than slashing prices. Promotions are an opportunity to promote or reinforce your brand mission.

10. An old way of stamping your logo on everything won’t cut it

The future of branding is engaging and fluid – respect your customers’ intelligence by not giving everything away upfront. Generate some intrigue and kindly allow them to unearth more about your brand for themselves. This is the more efficient way to foster ambassadors who revel in telling other people what they have discovered.

Hope these steps have helped you a lot. And you have got the best to the question “How to establish a brand”. 

Also Read: 4 Steps to Position a New Coorporate Brand

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